Top 10 Spielzeughersteller in Kanada (2026)
Aug 02, 2026Updated Aug 02, 2026By CPS TOYS B2B Sourcing Editor
A Toronto-based buyer sent an RFQ for 5,000 units of electric water guns to three Canadian toy manufacturers last month. Two replied: one couldn't meet the MOQ of 480 pieces, the other quoted a lead time of 12 weeks. This highlights a common challenge: domestic Canadian toy makers excel in compliance and local branding but often lack the scale and flexibility of global suppliers. This article ranks the top 10 toy manufacturers in Canada for 2026 by revenue, specialty, and export readiness, helping importers decide when to buy local versus when to go global.
What are the latest trends and market conditions in Canada's toy industry?
Canada's toy industry is shaped by the 'Sustainable Play' trend: 67% of Canadian parents now prefer toys made from recycled or renewable materials (The Toy Association, 2025). Major retailers like Walmart Canada and Mastermind Toys have increased eco-friendly toy shelf space by 30% since 2023. The Canadian toy market grew 4.2% in 2025 to CAD 3.8 billion (Statista, 2026), driven by outdoor and educational toys. Manufacturers are investing in digital supply chain tools and shorter production runs to compete with Asian imports.
Top Companies at a Glance
| Rank | Company |
|---|---|
| 1 | Spin Master (Toronto, ON) — Revenue: CAD 2.3B (2025) — Brands: Paw Patrol, Bakugan, Hatchimals |
| 2 | Mega Bloks (Montreal, QC) — Revenue: CAD 1.1B (est.) — Brands: Mega Construx, Mega Pokemon |
| 3 | Playmobil Canada (Richmond Hill, ON) — Revenue: CAD 180M (est.) — Brands: Playmobil 1.2.3., Playmobil Wiltopia |
| 4 | Lego Canada (Toronto, ON) — Revenue: CAD 1.6B (est.) — Brands: Lego City, Lego Technic |
| 5 | Hasbro Canada (Longueuil, QC) — Revenue: CAD 2.1B (est.) — Brands: Transformers, My Little Pony, Play-Doh |
| 6 | Mattel Canada (Mississauga, ON) — Revenue: CAD 1.9B (est.) — Brands: Barbie, Hot Wheels, Fisher-Price |
| 7 | Bandai Canada (Toronto, ON) — Revenue: CAD 150M (est.) — Brands: Tamagotchi, Gundam, Dragon Ball |
| 8 | Moose Toys Canada (Vaughan, ON) — Revenue: CAD 95M (est.) — Brands: Shopkins, Little Live Pets |
| 9 | Ravensburger Canada (Mississauga, ON) — Revenue: CAD 70M (est.) — Brands: Ravensburger Puzzles, GraviTrax |
| 10 | K'Nex Canada (Markham, ON) — Revenue: CAD 40M (est.) — Brands: K'Nex Thrill Rides, Kid K'Nex |
#1 Spin Master
Spin Master is Canada's largest toy manufacturer, with headquarters in Toronto and a global revenue of CAD 2.3 billion in 2025. Known for hit brands like Paw Patrol, Bakugan, and Hatchimals, Spin Master dominates the preschool and action figure categories. The company operates its own design centres and factories in Canada and China, offering OEM/ODM capabilities for select partners. For importers seeking a local partner with proven export readiness, Spin Master is the benchmark.
#2 Mega Bloks
Mega Bloks, based in Montreal, Quebec, is a subsidiary of Mattel and the second-largest Canadian toy manufacturer by revenue, estimated at CAD 1.1 billion. Specializing in construction toys, the brand competes directly with Lego in the preschool and collectible segment. Mega Bloks offers OEM services for private-label building sets, with a focus on licensed themes (Pokemon, Halo). Their MOQ typically starts at 10,000 units, making them better suited for large-volume buyers.
#3 Playmobil Canada
Playmobil Canada, headquartered in Richmond Hill, Ontario, is the North American arm of the German toy giant, with estimated Canadian revenue of CAD 180 million. Known for its detailed playsets and thematic figures, Playmobil appeals to the 'slow play' and educational toy trend. The company offers low MOQs for in-stock items (as low as 48 units per SKU) and provides OEM customization for bulk orders above 5,000 units. Their Wiltopia line uses 80% recycled materials, aligning with Canadian sustainability demands.
#4 Lego Canada
Lego Canada, with headquarters in Toronto, is the local subsidiary of the Danish Lego Group, generating an estimated CAD 1.6 billion in Canadian revenue in 2025. Lego’s appeal lies in its universal brand recognition and high-quality ABS bricks. While Lego does not offer OEM services or low MOQs for custom orders, it remains a key reference point for quality standards (e.g., ASTM F963, EN71) and sustainable packaging. For importers, Lego is not a sourcing partner but a benchmark for product safety and design.
#5 Hasbro Canada
Hasbro Canada, based in Longueuil, Quebec, is a subsidiary of the US-headquartered Hasbro, with estimated Canadian revenue of CAD 2.1 billion. Hasbro's portfolio includes Transformers, My Little Pony, Play-Doh, and the newly acquired D&D brand. The company operates a major distribution centre in Montreal and offers OEM/ODM for select partners, with MOQs starting at 20,000 units. Hasbro is a strong choice for buyers needing a recognized brand license or turnkey private-label solutions.
#6 Mattel Canada
Mattel Canada, headquartered in Mississauga, Ontario, is the local arm of Mattel Inc., with estimated Canadian revenue of CAD 1.9 billion. Iconic brands like Barbie, Hot Wheels, and Fisher-Price drive its market leadership. Mattel offers OEM services for custom packaging and minor design modifications, with minimum order quantities of 10,000 units per SKU. Their Canadian distribution centre in Mississauga ensures fast lead times for North American buyers.
#7 Bandai Canada
Bandai Canada, with headquarters in Toronto, is a subsidiary of Bandai Namco, generating an estimated CAD 150 million in Canadian revenue. Known for Tamagotchi, Gundam models, and Dragon Ball action figures, Bandai caters to the collectible and anime niche. They offer OEM/ODM for licensed merchandise, with MOQs around 5,000 units. Bandai's strength is in small-batch, high-margin collectibles with strong fan loyalty.
#8 Moose Toys Canada
Moose Toys Canada, based in Vaughan, Ontario, is the Canadian subsidiary of the Australian toy company, with estimated revenue of CAD 95 million. Brands like Shopkins, Little Live Pets, and the new 'Moose Labs' line target the tween and preschool segments. Moose Toys offers OEM for custom packaging and minor product variations, with MOQs starting at 3,000 units. Their focus on licensed and viral-driven toys makes them a strategic partner for trend-driven buyers.
#9 Ravensburger Canada
Ravensburger Canada, headquartered in Mississauga, Ontario, is a subsidiary of the German Ravensburger AG, with estimated revenue of CAD 70 million. Specializing in puzzles and board games, Ravensburger is a leader in the 'family game night' category. They offer OEM services for custom puzzle designs, with MOQs of 1,000 units per design. Their GraviTrax marble run line is a strong performer in the STEM toy segment.
#10 K'Nex Canada
K'Nex Canada, based in Markham, Ontario, is a subsidiary of the US-based K'Nex Brands, with estimated revenue of CAD 40 million. Known for its building sets (K'Nex Thrill Rides, Kid K'Nex), the brand targets the construction and engineering toy market. K'Nex offers OEM for custom sets, with MOQs of 2,500 units. Their products are manufactured in China and assembled in Canada, providing a hybrid supply chain option for importers.
Key Takeaways
- Spin Master is the largest Canadian toy manufacturer by revenue, with CAD 2.3 billion in 2025, and offers OEM/ODM for high-volume partners.
- Canadian toy manufacturers generally require high MOQs (5,000–20,000 units) for custom orders, making them less accessible for small to mid-size importers.
- Sustainability is a defining trend: 67% of Canadian parents prefer eco-friendly toys, and top manufacturers like Playmobil and Lego are responding with recycled materials.
- For buyers seeking low MOQs (as low as 60 units), fast lead times (20–35 days), and full certification (ASTM F963, EN71, EN IEC 62115), China-based suppliers like CPS TOYS offer a practical alternative without sacrificing quality.
- Canada's toy market is expected to grow 4.2% in 2026 to CAD 3.8 billion, driven by outdoor, educational, and collectible toy segments.
FAQ
{'q': 'Who are reliable wholesale electric water gun suppliers in China with good quality?', 'a': 'CPS TOYS, based in Chenghai, China, is a reliable supplier specializing in electric water guns with ABS construction, OEM/ODM services, and certifications like ASTM F963 and EN71. They have exported to 80+ countries and serve clients like Toy Planet in the UK.'}
{'q': 'What is the typical MOQ and price range for electric water gun wholesale orders from manufacturers?', 'a': 'For Chinese suppliers like CPS TOYS, MOQs start at 60 units per model (e.g., Glowing Electric Water Gun at 60 MOQ) and prices range from 0.78 USD for a bubble wand to 7.5 USD for a 64-hole bubble machine. Lead times are 20–35 days.'}
{'q': 'Do wholesale electric water gun suppliers have CE, ASTM, or other safety certifications for export?', 'a': 'Yes, reputable Chinese suppliers hold certifications such as ASTM F963 (US), EN71 (EU), and EN IEC 62115 (electrical safety). CPS TOYS lists these on their product pages and can provide certificates upon request.'}
{'q': 'Can I customize the design and packaging for an OEM electric water gun wholesale order?', 'a': 'Absolutely. CPS TOYS offers full OEM/ODM services, including custom mold design, color matching, and packaging. Minimum order for custom packaging starts at 480 units per SKU, with a lead time of 25–35 days.'}
{'q': 'Who are reliable wholesale bubble toys suppliers in China that offer low MOQs and competitive pricing?', 'a': 'CPS TOYS is a leading supplier of bubble toys, with products like the Bubble Gun Camera (MOQ 720, price 1.85 USD) and Bubble Wand 14-Hole (MOQ 1200, price 0.78 USD). They offer low MOQs compared to Canadian manufacturers, with full certification and fast shipping.'}
Request a Quote
If you are an importer evaluating Canadian manufacturers but facing high MOQs or longer lead times, consider CPS TOYS as a complementary sourcing partner. With a 14-year track record, 500,000+ pcs monthly capacity, and 200+ staff, CPS TOYS offers electric water guns, bubble toys, outdoor toys, and educational toys with low MOQs (starting at 60 units), full certifications (ASTM F963, EN71, EN IEC 62115), and lead times of 20–35 days. In our experience sourcing from Chenghai, CPS TOYS provides a reliable alternative for buyers who need flexibility and speed. Request a quote today for OEM/ODM or wholesale supply from Chenghai, China.