Die neuesten Trends in der Bausteinspielzeugindustrie

In the upgrading and iteration of the toy industry, the building block category is growing rapidly and has become one of the hottest windfall. Plastic building blocks gradually become one of the most popular categories in the toy market. Plastic blocks toys audience groups gradually to the all-ages development, the current plastic blocks products in addition to the categories for children, youth groups and female groups have also become important target customers, with the growth of the economic level, the popularity of Internet e-commerce, more quality blocks can be covered through the Internet to a wider age range.

With the domestic per capita consumption level continues to rise, the current Chinese toy industry as a whole is growing steadily,China's plastic building block toys industry has experienced a steady growth in the past few years.2017-2021 China plastic building block toys industry market size from 14.2 billion yuan to 20.6 billion yuan, with a compound annual growth rate of 9.75%, of which, the plastic building block toys front-loading market size growth significantly with a compound annual growth rate of 9.75%.

01. Plastic building block toy industry is developing rapidly, the product audience groups have also changed
With the development of technology, people's demand for entertainment is getting higher and higher, especially for the pursuit of toy details and play continues to improve. Therefore, many creators, developed a more varied types of blocks, so plastic and metal blocks have emerged one after another. The target audience has also developed gradually with the high-end products, from children and teenagers as the main audience group to all-age toys, China's plastic building block toy industry has experienced a steady growth in the past few years.

02. Plastic building block toy industry domestic brands are rising, the industry has broad prospects for development
Nowadays, domestic block brands are on the rise, but compared with famous foreign brands, there is still a small gap. The main reason is that the early homogenization of domestic block brands is serious, the production process and the head of the brand there is a gap, so even if the domestic block brands have begun to produce a lot of excellent products, but consumers still need a process of acceptance and understanding. Domestic block brands in IP development, process polishing, original design still needs to be improved, the industry has a broad development prospects.

03. Plastic building block toy industry strength direction for the sinking market and differentiated development
In the past, domestic building block brands are small and scattered, mostly OEM, now turn to their own brands and catch up, in the supply chain and original design, technology gradually show their strength. Market space is vast, consumer demand and preferences are becoming more and more diverse, even the block market "up-and-comers", as long as based on the market, adhere to innovation, focus on consumer demand, you can find their own survival and development space. For domestic building block brands, focus on the layout of the sinking market, product development of the national tide, improve the technology of building blocks, strengthen the control and requirements of raw materials for building blocks, will be a good opportunity to overtake the curve.

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