2023 The World's First Toy Fair, Opening Soon!

From January 9-12, the 49th Hong Kong Toy Fair, the world's first professional toy fair in 2023, will be held at the Hong Kong Convention and Exhibition Centre. As the authoritative toy professional exhibition in Asia, the Hong Kong Toy Fair is returning offline again after a two-year gap, attracting the attention of colleagues in the global toy industry. The news of the imminent resumption of customs clearance between the Mainland and Hong Kong is a major boon, making it convenient for Mainland toy manufacturers to exhibit and view the show in Hong Kong.

This year's Hong Kong Toys & Games Fair not only retains the special exhibition areas and high-end forums of previous fairs, but also actively embraces online, realizing a new exhibition model that integrates online and offline.

Preserve the special theme exhibition area.The theme of this year's exhibition is "Play and Learn - Family Fun", which will display different kinds of products from evergreen traditional toys to high-tech innovative video games, and bring together a variety of well-known brands and emerging brands.

Each year, the Hong Kong Toys & Games Fair will be divided into several thematic zones to facilitate buyers' sourcing, with the Focus Zone highlighting brands and trends. The organizers said that the focus zones set up at this year's fair include the "Brand Gallery", which brings together products with innovative designs and functions from well-known brands; the "Big Kids' World", which showcases toys catering to adults' preferences, such as collectible toys, magic The "Smart Toys" will bring toys and games that incorporate innovative technologies, such as those equipped with application control functions, virtual reality (VR), augmented reality (AR) and mixed reality (MR) technologies. In addition, environmentally friendly toys are currently a very hot topic in the toy industry, and related products will also be presented during the show.

During the exhibition, the organizers will also hold a series of events to allow buyers to obtain information on industry developments and grasp market trends. Of particular interest is the "Hong Kong Toy Industry Conference 2023". The conference will feature keynote speeches by renowned industry representatives, helping the industry gain early insight into regional and global trends in the toy industry.

New "Exhibition +" model.The 49th Hong Kong Toys & Games Fair was held under the new model of "EXHIBITION+" (Exhibition+). This model combines four key elements of the fair, namely the physical exhibition, the Click2Match intelligent matching platform, the online and offline seminars and forums (Intelligent Hub), and the "hktdc.com Sourcing" platform. platform (hktdc.com Sourcing), which extends the face-to-face interaction and cooperation in the physical exhibition to the online intelligent matching platform, helping exhibitors to take the initiative to contact business partners and open up new territories.

The new model has the advantages of longer exhibition period, better platform and more business opportunities. It is understood that the Hong Kong Toy Fair physical exhibition still lasts 4 days, the online exhibition exhibition period for January 9-19, a total of 11 days, and is a round-the-clock service, so that SMEs have more flexibility in business promotion.