After The Epidemic Era, This Wave of New Outdoor Toys Will Soon Enter A Hot Period

Data from a Chinese market research firm showed that the UK market for outdoor sports toys was bullish in the week ending Nov. 5, with sales accounting for 29.3 percent of the total, a 1.7 percentage point increase in market share compared to the same period last year. In the U.S. market, sales of outdoor sports toys grew by 22 percent in the first quarter of 2022. In the domestic market, Tmall platform sales data show that sales of toys related to outdoor sports in November were up significantly year-on-year, with scooters up 40.3%, electric strollers up 78.2% and children's bicycles up 129.1%.

With the arrival of autumn, parents want to take their children outdoors to breathe fresh air, feel the nature, major toy manufacturers have also launched a new outdoor sports toys, toy manufacturers this year, the focus of research and development of new outdoor sports toys which aspects? What are the recent hot new products at home and abroad? The following will take a look.

ZURU, Hape, Rollpaly 2020 outdoor toys new products, all in the functional force

2022 new outdoor sports toys, the toy manufacturers in addition to maintaining the appearance of novel and cool design, more focus on the increase in functionality, because in the end, fun is the ultimate consideration of children users. In this regard, we interviewed the heads of ZURU, Hape and Rollplay outdoor sports categories to talk about their views.

Ms. Wang, ZURU product manager, said.

ZURU's new products in the outdoor toy category this year are based on competitive battles, including softball guns and water guns, among which, the new water guns are equipped with fast-filling design, filling water faster and adding more battles fun, and are now on sale; the new softball gun: a repeating submachine gun that can be slung over the shoulder, will be launched in July. We will put materials in our offline stores, for example, to set up a test gun target for children, so they can feel the 'playability' of the new product on the spot.

Ashley, Hape's marketing manager, said.

Hape's newly launched outdoor sports toy is a multifunctional stroller, in addition to folding, but also a car three uses, there are three riding modes: scooter, tricycle, balance car, with the growing age of the baby to switch. Obviously, this product, in addition to children like, parents will also favor because of the cost and storage convenience.

Mr. Cui, the person in charge of Rollplay brand, introduced.

This year, we pay more attention to the development of outdoor toys to enhance the novelty and playability of the products. Take the new airplane pedal drift car as an example, this product adopts the airplane shape design, the front part is equipped with rotatable propellers, the handlebar adopts the grip design similar to the control of the airplane to ensure the appearance of the appeal to children; in the functional design of the rear wheel with centrifugal force design, so that the car can achieve the drift effect when turning, so that children can play to achieve the 'dazzling skill ' effect and increase the social interaction effect. In addition, this year we will also launch a new foldable electric scooter, which will be available in September.

Domestic and foreign outdoor sports toys new shopping list

The following new outdoor sports toys, through the novel design, a variety of functions, to add a variety of fun to children's outdoor activities, with a deep summer "pop" potential.

Competitive combat class

ZURU quick-fill water gun large models

Fast-fill design + four spray modes, increasing the fun of the battle

The product has a quick switch, quickly open the water storage cover quickly filled with water, the water gun nozzle can be in a single beam torrent mode, three beams with the hair mode, bubble spray mode, duck tongue spray mode four different water flow mode to switch between the front and rear pumping booster launch, the range of up to 10 meters.

Applicable age: 5 years old and above

Simba Aquaplay 516 water park set

Let the child free to build the inner loop simulation of the river

The product contains a number of pluggable modules, all modules can be freely linked, infinite extension, by connecting the module, forming an internal circulation simulation of the river, children only need to simply operate the pump and the gate can control the water level changes, gently turn the wave wheel, the water can drive the river boat forward.

Applicable age: 3 years old and above

MGA Entertainment Little Tektronix Smart Eye Comfort Truck

Can be pushed can slide, so that children play safely

The product uses a cartoon truck shape, the child can sit in the cockpit with two feet glide, but also by parents in the rear to push, reinforced roof removable, groove design can be placed, simulation cockpit design, 360 degrees smooth universal wheel, the child can freely control, the door has an internal lock, the child play more at ease.

Applicable age: 1.5-5 years old

Beach Category

Create A Castle Build a castle deluxe set

Let children easily build professional-grade castle shape

The product won the 2022 TOTY American Toy Award in the best outdoor toy of the year (Outdoor Toy of the Year), using a two-piece mold design, the tower mold snapped together, filled with sand or snow, unlock the buckle, you can present a detailed castle shape, rich accessories, stackable, build higher buildings.

Applicable age: 3 years old and above

With the advent of autumn, outdoor sports toys will enter the peak of sales, but only products with novel design and unique or diverse functions can impress consumers. So do you find potential "explosive" in this wave of new product recommendations?