Great Potential! Environmentally Friendly Toys Have Become A New Trend!

The toy industry is one of the most plastic-intensive industries in the world, and environmental protection is becoming a new trend in the industry. It is reported that many toy giants, including Mattel, Lego, Hasbro, Bandai, etc., have incorporated low-carbon and environmental protection into their production and development goals, and have successively launched environmentally friendly toy products. The latest data shows that by 2030, the global environmental protection toy market is expected to reach 59.6 billion US dollars

 

According to reports: when the holiday season is approaching, buying a toy as a gift for the child has become the common choice of many parents. In addition to classic plush toys, all kinds of products highlighting the concept of environmental protection are becoming more and more popular

 

In a toy store in New York City, the shelves are full of plush toys, building blocks, and key chains, making many parents feel overwhelmed. Since the beginning of this year, toy sales have continued to pick up, and as the end of the year holidays approach, store business is getting better and better.

 

Data show that as of September last year, global toy sales reached US$36.7 billion, a year-on-year increase of 2%. Among them, the growth rate of plush toys is the most obvious, reaching 32%.

At the same time, due to the increasing awareness of environmental protection, environmentally friendly toys are becoming a new trend in the industry. The outer packaging of many building blocks and board games will be marked with words such as "green" and "recyclable", highlighting the concept of environmental protection.

Tammy, vice president of a Canadian toy brand: We have launched two new environmentally friendly toy production lines this year, and the number will double next year.

 

Marianne, a citizen of New York, USA: I have to consider whether toys are environmentally friendly when shopping, but to be honest, there are not many environmentally friendly toys, and I am willing to spend more money on environmentally friendly products.

 

The data shows that in 2020, the global environmental protection toy market will be 18.9 billion US dollars, and by 2030, this figure is expected to reach 59.6 billion US dollars, or about 416.5 billion yuan.