How Do Toy Manufacturers Prepare For The Chinese New Year Season?

Although the policy is good news, but the industry will not be blindly optimistic, but more conservative and cautious, because the timing of the release of the toy industry is a bit delicate. On the one hand, there is still some time before the end of the year, manufacturers still have time to stock up for the peak season. On the other hand, the channel has not finished digesting the inventory, the pressure is very high, at this time and then purchase products suitable for holiday sales, warehouses, funds and other aspects of the pressure will only be greater. In view of the current situation of the epidemic, the end of the year to the Spring Festival is full of uncertainty, and the Spring Festival in 2023 is relatively early, not much time reserved for the promotion of the channel business, so caution, do not take risks to become the main tone of the current channel business stocking.