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More Than 300 Shantou Enterprises At The Hong Kong Toy Fair

Jan 11, 2023

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The 49th Hong Kong Toy Fair opened at the Hong Kong Convention and Exhibition Center on January 9, with more than 300 Shantou toy enterprises bringing over 30,000 products to the fair. As the largest foreign trade group in China since the epidemic, Shantou enterprises and "Made in Shantou" made a big splash at the exhibition, attracting the attention and negotiation of customers from home and abroad, and many enterprises won millions of orders on the first day of the exhibition, showing the strong attraction and wide influence of Shantou toy creative industry.

"Shantou toys" attracts the attention of global businessmen and negotiation

As the second largest toy fair in the world and the largest in Asia, the Hong Kong Toy Fair is an important window for domestic and international toy manufacturers to gain insight into market trends and negotiate cooperation. After two years, the offline exhibition of Hong Kong Toys & Games Fair was launched again from January 9 to 12. With the theme of "Play and Learn - Fun for All", the exhibition showcased products ranging from traditional toys to high-tech innovative video games, bringing together well-known and emerging brands, attracting over 1,000 exhibitors from 17 countries and regions.

 

On the first day of the exhibition, Shantou toys could be seen everywhere in the exhibition hall. In many booths, exhibitors and customers from Shantou talked in depth, seeking business opportunities in this long-awaited "face-to-face" communication.

 

It is understood that the city's exhibitors to Hong Kong, more than a thousand people, is the largest foreign trade exhibitors since the outbreak of the epidemic, about 900 booths, a total of more than 500 brands, more than 30,000 products exhibitors. In order to achieve better results, each exhibitor has made a lot of early and adequate preparation, and most of them have brought new products developed in the past three years to the exhibition, which are highly praised by the customers.

 

"Judging from this morning, several groups of professional buyers have come to our booth." Shantou Huace Trade Co., LTD. Person in charge of the first day of exhibition. He believes that this exhibition is a rare opportunity for enterprises to grab orders and find supply chains.

 

Shantou Daye Plastic Toys Co., LTD. General manager Qiu Zhihong came to the booth early on the same day, he not only saw the exhibition in advance about the "old friends", also ushered in a lot of "new friends". He explained that the exhibition mainly showcases new products developed in the past two years, which were previously unable to "show" at physical exhibitions due to the pandemic. "Participating in physical exhibitions can not only harvest orders and improve brand awareness, but more importantly, it can help enterprises timely understand the trend of products." Qiu Zhihong said.

 

"Chenghai Manufacturing" highlights Shantou toy industry belt characteristics

"I have cooperated with Shantou enterprises for more than 10 years. Shantou toys are very cost-effective and I am very satisfied with Shantou products." Some French businessmen said that only "face to face" conversation can better feel the quality of toy products. Through the remeeting of manufacturers and buyers in this exhibition, manufacturers can further understand the needs of buyers and make innovations according to the needs. He is looking forward to this exhibition.

 

As the country's famous toy production and export base, Chenghai toy enterprises this time brought a total of more than 30,000 toy varieties, which toy gifts mainly to set sound, light, electrical function of high-grade toy products, both remote control aircraft, cars and other traditional advantages, but also to meet the market demand of seasonal products, Moreover, there are the Forbidden City series combining the "national trend", the building blocks series of "Chenghai Lion Head Goose" and "Hongtou Boat" combining the local tide overseas Chinese culture, as well as the new robot toys combining the functions of children's early education and intelligence training.

 

Chenghai is the country's famous toy production and export base, the output of nearly 50% of the country's plastic toys, 70% of the products exported to more than 140 countries and regions in the world, that Chenghai toys is export-oriented industry. Therefore, to actively participate in domestic and foreign exhibitions, especially such as Hong Kong toy Fair in the global toy industry has a loud reputation and profound influence of the exhibition, for the development of the entire Chenghai toy industry is particularly important.

 

"The toy industry as the pillar industry of Chenghai District, is also one of the 'three new two special' industries. Now many of our products have gone from 'following' to 'leading', which can compete with world-class brands." Chenghai District Party Secretary Wang Chubin said that the organization of more than 300 enterprises to Hong Kong exhibition, the main purpose is to consolidate old customers, make new friends, expand new markets, Chenghai toy industry in the past 3 years of transformation and upgrading and innovation and development results better show to global customers, grab more orders.

 

As far as I know, with the adjustment of personnel exchanges between the Mainland and Hong Kong and Macao starting from January 8, many enterprises are ready to invite customers to visit their manufacturers in Shantau after the Expo, turn their intended orders into actual orders, continue to expand the effect of the Expo, and further polish the golden brand of "The City of Toys and Gifts of China".