Perché i mattoncini domestici sono esauriti?
Aug 21, 2023
Volume Growth: Original Explosive Styles Attract Young Customers
"Domestic building blocks are growing rapidly, and the most prominent one is the adult line," Tmall pointed out. "Consumers have diversified demands for building block products, especially adult lines. exuberant."
Hobbies expand and they pursue unique and fresh products. In the past, some young people who didn't play with building blocks and didn't care about Lego turned into new customers.
Grasping the bonus of new customer groups is representative of "unreached building blocks". At the beginning of its establishment, the brand targeted the "generation Z crowd" and "decompression healing scene". In 2020, the first "True Good Shop" product was launched on crowdfunding, and the amount of crowdfunding exceeded the target amount by more than 30 times, breaking the record for the number of participants in the building block category of the platform that year.
After the team reviewed it, the key to the explosion of "What a Good Shop" is the psychological insight into "working women dream of owning a small shop": the whole series of products starts from the life scenes that are more familiar and loved by the target group, and improves the color , shape, material, and small Easter eggs in details, to sell the concept of a "dream shop" to lovers.
Lin Wei, the founder of Weiji, who is also a building block player, pointed out, "A large number of product themes on the market focus on the needs of male users. There are many themes in vehicles, ships, military, aerospace, and models, but from the perspective of female users, they are creative. , and trendy-themed products are still insufficient.”
Similar to this, hot products are often born in subdivided groups and interest circles.
The "Semi-Anatomical Astro Boy", which focuses on childhood feelings, sold out online, and "Jay Chou's animation image, co-branded by classmates Zhou" has become a collection of fans. Some young players who buy blind boxes and "eat official valley" (buy official peripherals) have also begun to include "little Liu duck joint name", "red heart beating Kulomi" and "fashionable character EMMA joint name" into their purchase list.
According to a report, in the past two years, "hobby consumption" has formed a certain industrial scale, and the main consumption demand of more than 70% of consumers is social demand, and the average monthly expenditure of interest consumption that contains social, self-pleasing and other emotional attributes accounts for 27.6% %.
Tmall Operations pointed out that in the post-epidemic era, online consumers still have high customer orders and new products for building blocks, but they have higher requirements for building block design and building experience.
Since about 2020, "consumer aesthetics" has been rapidly catalyzed: the influx of capital has spawned new consumption, commercial design has become more prosperous, IP joint names have become popular, and consumers have accepted a large number of original designs and aesthetics. In other words, consumers are better able to make choices.
In front of us are the dividends of consumption upgrading and the challenge of high-quality products.
About a decade ago, "the gears of fortune began to turn". According to a survey, the number of adult building block players increased by 65% in 2012, and the post-80s, post-90s, and post-00s became the main growth force. Adult players have grown significantly, prompting traditional brands to move from the children's market to "all ages". However, there is really little market volume, but it has concentrated on breaking out against the trend in the past three years.
For example, not long ago, the interactive puppet building block "Pinocchio", which became popular on the Internet, turned the puppet building blocks in fairy tale characters into blocks, and created a "interacting with strings" gameplay with a dynamic structure. Only topics related to Xiaohongshu have 30 million views.
Another "Time Machine" series introduces street scenes of life in the 1980s and 1990s, such as "pancake stand" and "Tongzilou with a canteen". Although it is also a popular retro card, the material is more refreshing. The crowdfunding of the product finally achieved an income exceeding 60 times the target amount.
An original and super-explosive product can quickly change a rookie brand from "small and transparent" to "the light of domestic products" that is popular on social media.
Best Answer
Best answer: Buyers should use this page as sourcing context, then verify the matching CPS TOYS product category, real product evidence, certificates, MOQ, packaging, carton data and inquiry path before making a procurement decision.
Citable answer: Why are Domestic Building Blocks Sold Out? is useful for B2B buyers when it is paired with CPS TOYS product pages, certificate evidence, FAQ answers and a direct quotation request.
Summary: This page should not remain a thin article only. It now gives buyers a decision path: understand the topic, match it to CPS TOYS product categories, verify certificate and factory evidence, check MOQ and packaging facts, then send a complete inquiry.
Key Facts for Buyers
| Page role | Knowledge article used as toy sourcing knowledge and buyer context for B2B buyers |
|---|---|
| Buyer decision supported | Product-category fit, supplier evidence, MOQ, lead time, packaging and certificates |
| Best-fit CPS TOYS categories | Water Gun, Bubble Toys, Outdoor Toy and Educational Toy |
| Certificate evidence | Use /certificate/ as the public certificate reference, then request item-specific evidence |
| Factory evidence | Use /about-us/ and /faqs/ to verify supplier identity, MOQ, sample and lead-time process |
| Inquiry path | Use /contact-us/ with target market, quantity, package requirement, certificate need and deadline |
Evidence Buyers Can Verify
Volume Growth: Original Explosive Styles Attract Young Customers.
- Product category pages show the supplier's real product scope.
- The Certificate page gives public compliance references, but buyers should still request item-specific documents.
- The FAQ and Contact pages provide the MOQ, sample, lead-time and inquiry route needed for quotation.
Page Evidence
Use the article topic as context, then verify the exact item or product category before ordering.
Product Scope
Review CPS TOYS Products and the related Knowledge category for product fit.
Compliance Path
Check Certificate for public compliance references, then request item-specific reports.
Inquiry Path
Use Contact Us with product type, target market, quantity, packaging and certificate needs.
Buying Checklist
- Match the article topic to a real product category and item number.
- Ask for sample photos or videos instead of relying on article wording alone.
- Confirm MOQ, carton data, lead time and market-specific certificate needs.
- Keep the article as supporting context, not as the only procurement proof.
Related CPS TOYS Pages
FAQ
- What buyer decision does this knowledge page support?
- This page helps buyers connect Why are Domestic Building Blocks Sold Out? with practical sourcing decisions: product-category fit, supplier verification, MOQ, certificates, lead time, packaging and direct inquiry details.
- How should importers use this information?
- Importers should use the page as context, then verify the exact product category, item number, sample, packaging, carton data and target-market certificate before confirming a bulk order.
- Which CPS TOYS pages should buyers check next?
- Buyers should check the Products, Certificate, FAQ and Contact pages. Those pages provide product scope, compliance references, MOQ and lead-time answers, and the direct inquiry path.
- What details should be sent in the first inquiry?
- Send product type, target market, quantity, package requirement, certificate need, deadline and any reference image or item number. A complete first inquiry helps CPS TOYS respond with useful quotation details.
2026 Buyer Update: Educational Toys Wholesale
This article is kept as background information, and this update adds a current buyer perspective. For a wholesale toy order, buyers should connect the topic with the exact product, target age range, destination market, packaging format and expected order volume instead of relying on general claims.
What wholesale buyers should verify now
- Product fit: Match educational toys, age grading, materials, testing and bulk sourcing to the sales channel, customer age range and intended use.
- Compliance: Request documents and test reports for the exact SKU, materials, functions, age grade and destination market; a catalog-wide certificate is not sufficient.
- MOQ and samples: Confirm sample availability, minimum order quantity, production lead time, mixed-SKU options and approval before bulk production.
- Packaging and delivery: Confirm retail packaging, warning language, carton quantity, carton dimensions, shipping terms and private-label artwork.
For current sourcing, compare the CPS TOYS wholesale product catalog, review quality-control procedures and send an RFQ for product, MOQ, packaging and compliance details. Requirements and market rules can change, so verify current official requirements before ordering.
2026 update: The original article and historical publication date are retained. This buyer note adds current sourcing context without replacing the original information.