Turn individual catalog SKUs into a cohesive retail range. Plan matching color palettes, retail box structures, accessory lists and market-specific labels across water, bubble, STEM and sensory toys.
Start with an existing product direction or bring an idea of your own. Together, we can work through the model, presentation and sourcing details that make your brief specific.
Compare closed color boxes, window boxes and perforated countertop PDQ trays. Record retail units per inner box and inner boxes per master carton before approving the dieline.
Talk through your idea↗Provide a Pantone reference, approved material specification and a written list of component changes. Changes to pigments, batteries, coatings or electronics need a new safety and transport review.
Talk through your idea↗
Build a Dinosaur Summer range around the CPS257910 water gun and CPS349136 water-play table, or a gift program around CPS350807/CPS350808 countdown calendars. Compare price tier, carton volume and release dates separately.
Talk through your idea↗Compare closed color boxes, window boxes and perforated countertop PDQ trays. Record retail units per inner box and inner boxes per master carton before approving the dieline.
Provide a Pantone reference, approved material specification and a written list of component changes. Changes to pigments, batteries, coatings or electronics need a new safety and transport review.
Build a Dinosaur Summer range around the CPS257910 water gun and CPS349136 water-play table, or a gift program around CPS350807/CPS350808 countdown calendars. Compare price tier, carton volume and release dates separately.
THE PRESENTATION / A CONCEPT STUDYA package can bring the product story into focus. Explore the format, artwork and information your buyer needs, together.
Start with the confirmed item size, shelf format, artwork area and required product information.
Discuss how the product, accessories and unboxing sequence should come together.
Create one visual family across different products, while keeping item-specific information clear.
You do not need to have every answer. Start with what you already know, and mark the rest for discussion.
Prepare your project brief↗Reference photos, an item number or a sketch.
Who will use it, and where will it be sold?
Brand colors, artwork and desired package format.
Destination, estimated quantity and target date.
Use the design direction as a starting point. Review the actual product before making a sourcing decision.
Request the actual item number, current photographs and product information.
Explain what you need to review: size, finish, function, packaging or documents.
Keep the approved reference, requested changes and final commercial details in one brief.
Our electric water gun workshop shows molding, assembly and packing in practice. For your project, we confirm what can be changed, which sample to review and how the finished item should be packed.
Understand the CPS role ↗
Tell us the audience, market, product direction and timing.
Align on an actual item reference, packaging and customization scope.
Review the chosen model and requested changes with the team.
Confirm final commercial terms, documentation and shipment details.
Branding and packaging options depend on the actual product, quantity and artwork. Share your brief so the team can check feasibility.
There is no single minimum for the whole catalog. Confirm the exact item, package format and customization request with CPS.
Discuss the chosen item, destination and evaluation needs. Sample arrangements and lead times are confirmed for that item.
A product reference, destination market, estimated quantity, packaging needs and target date make a useful starting point.
