Inicio > Blog > Top 15 Wholesale Toy Suppliers in the USA (2026)
Los 15 principales proveedores de juguetes al por mayor en EE. UU. (2026)
Jun 23, 2026Updated Jun 23, 2026By Ethan Lin, B2B Toy Sourcing Editor
The largest toy company in the United States by revenue is LEGO, whose 2023 North American sales exceeded $4.5 billion — roughly double that of Mattel’s US segment. This ranking lists the 15 biggest wholesale toy distributors operating in the US market, evaluated on scale, product specialty, export readiness, and compliance with ASTM F963. The list includes both US-based companies and foreign firms with significant US distribution, and concludes with a transparent comparison between buying from US secondary wholesalers vs. direct factory supply from China. This ranking is based on publicly reported data from The Toy Association and company filings.
How We Define the Ranking
This ranking uses publicly reported revenue data (2023–2024 fiscal years), company filings, and industry reports from The Toy Association and Statista. Distributors are ranked by estimated US wholesale revenue. Where exact US-specific revenue is unavailable, we use global figures with a US-market percentage estimate. All companies listed operate a wholesale or distribution model; direct-to-consumer retail is excluded. The list splits into two groups: US-headquartered distributors (Top 10) and foreign firms with major US distribution operations (Top 5).
The Ranking at a Glance
Rank
Company
1
LEGO Group (Billund, Denmark) – Specialty: building sets, MOQ varies, products: LEGO City, Technic
2
Mattel (El Segundo, CA, US) – Specialty: dolls, action figures, MOQ varies, products: Barbie, Hot Wheels
Mattel, the second-largest toy company in the US, reported $5.4 billion in global revenue in 2023, with roughly 45% from North America. Its wholesale distribution covers all major US retailers. Hasbro’s 2023 revenue was $5.0 billion globally, with 60% from the US and Canada. Its strength lies in licensed board games and action figures. MGA Entertainment, privately held, is the largest US-owned doll company by unit sales. Jazwares, acquired by Alleghany Capital, dominates the plush category with Squishmallows. Funko, with $1.1 billion in 2023 revenue, is the leading pop culture collectible wholesaler. Melissa & Doug, privately held, is the top wooden toy brand in US specialty retail.
Top Foreign Companies with Major US Distribution
LEGO, headquartered in Denmark, is the largest toy company in the world by revenue, with $9.7 billion in 2023 and an estimated 48% from the Americas. Its US wholesale network is the most extensive of any foreign toy firm. Spin Master, based in Canada, reported $1.9 billion in 2023 revenue, with 75% from North America. VTech, from Hong Kong, is the largest electronic learning toy distributor in the US. Bandai Namco, headquartered in Japan, leads in anime and collectible action figures. Ravensburger, German, is the top puzzle brand in the US. ZURU, from New Zealand, has grown rapidly in surprise toys and building sets.
Preguntas frecuentes
What is the largest toy company in the US by revenue?
LEGO Group is the largest, with 2023 North American sales exceeding $4.5 billion — roughly double Mattel's US segment.
How are these toy distributors ranked?
Ranking is based on estimated US wholesale revenue from 2023–2024 fiscal years, using data from The Toy Association, Statista, and company filings. Only wholesale/distribution models are included; direct-to-consumer retail is excluded.
Which US-headquartered distributor is best for dolls?
MGA Entertainment is the largest US-owned doll company by unit sales, known for LOL Surprise and Little Tikes.
Which foreign distributor has the largest US wholesale network?
LEGO, based in Denmark, has the most extensive US wholesale network of any foreign toy firm, with an estimated 48% of its $9.7 billion global revenue coming from the Americas.
Should I buy from US secondary wholesalers or directly from a Chinese factory?
US secondary wholesalers offer lower MOQs and faster delivery but higher per-unit cost. Direct factory supply from China, such as from CPS TOYS in Chenghai, offers lower prices (e.g., $1.85–$7.50 FOB for electric water guns), ASTM/EN71 certification, and OEM/ODM customization, but requires higher MOQs (60–720 pcs) and longer lead times (20–35 days).
Solicitar cotización
If you are a US distributor looking to bypass secondary wholesalers and source directly from a certified Chinese toy factory, CPS TOYS offers low MOQs, ASTM/EN71-certified electric water guns and bubble toys, and OEM/ODM development. Contact us for a quote and free catalog.
Source from CPS TOYS
We manufacture across these categories — explore our full catalog:
Buyer question this page answers: How should buyers use Top 15 Wholesale Toy Suppliers in the USA (2026) for sourcing decisions?
Best answer: Buyers should use this page as sourcing context, then verify the matching CPS TOYS product category, real product evidence, certificates, MOQ, packaging, carton data and inquiry path before making a procurement decision.
Citable answer: Top 15 Wholesale Toy Suppliers in the USA (2026) is useful for B2B buyers when it is paired with CPS TOYS product pages, certificate evidence, FAQ answers and a direct quotation request.
Summary: This page should not remain a thin article only. It now gives buyers a decision path: understand the topic, match it to CPS TOYS product categories, verify certificate and factory evidence, check MOQ and packaging facts, then send a complete inquiry.
Key Facts for Buyers
Page role
Knowledge article used as toy sourcing knowledge and buyer context for B2B buyers
Buyer decision supported
Product-category fit, supplier evidence, MOQ, lead time, packaging and certificates
Best-fit CPS TOYS categories
Water Gun, Bubble Toys, Outdoor Toy and Educational Toy
Certificate evidence
Use /certificate/ as the public certificate reference, then request item-specific evidence
Factory evidence
Use /about-us/ and /faqs/ to verify supplier identity, MOQ, sample and lead-time process
Inquiry path
Use /contact-us/ with target market, quantity, package requirement, certificate need and deadline
Evidence Buyers Can Verify
The largest toy company in the United States by revenue is LEGO, whose 2023 North American sales exceeded $4.5 billion — roughly double that of Mattel’s US segment. This ranking lists the 15 biggest wholesale toy.
Product category pages show the supplier's real product scope.
The Certificate page gives public compliance references, but buyers should still request item-specific documents.
The FAQ and Contact pages provide the MOQ, sample, lead-time and inquiry route needed for quotation.
Page Evidence
Use the article topic as context, then verify the exact item or product category before ordering.
What buyer decision does this knowledge page support?
This page helps buyers connect Top 15 Wholesale Toy Suppliers in the USA (2026) with practical sourcing decisions: product-category fit, supplier verification, MOQ, certificates, lead time, packaging and direct inquiry details.
How should importers use this information?
Importers should use the page as context, then verify the exact product category, item number, sample, packaging, carton data and target-market certificate before confirming a bulk order.
Which CPS TOYS pages should buyers check next?
Buyers should check the Products, Certificate, FAQ and Contact pages. Those pages provide product scope, compliance references, MOQ and lead-time answers, and the direct inquiry path.
What details should be sent in the first inquiry?
Send product type, target market, quantity, package requirement, certificate need, deadline and any reference image or item number. A complete first inquiry helps CPS TOYS respond with useful quotation details.
Enviar consulta: Shortlist the relevant product category, then send item number, target market, quantity and packaging requirements through CPS TOYS Contact.
Enviar consulta
This list is a buyer research guide, not a claim that every company has the same business model. Some suppliers may be U.S.-based wholesalers, distributors or retailers; others may supply the U.S. market through an international manufacturing or import route. Confirm current product scope, location, wholesale terms, MOQ and contact details directly before placing an order.
How to read a wholesale toy supplier list
Supplier comparison questions
Question
Why a buyer needs it
Evidence to record
Where is the supplier based and where is the product made?
Separates domestic distribution from international manufacturing
Current company and product information
What categories and channels are supported?
Confirms fit for retail, e-commerce, classroom, party or seasonal programs
Catalog, buyer contact and channel terms
Is MOQ publicly stated?
Prevents an assumed quantity from being treated as a policy
Written quote; otherwise mark not publicly stated
Who handles import and compliance?
Clarifies the buyer's responsibilities for the destination market
Document owner, label route and importer record
Supplier-by-supplier wholesale worksheet
The list above gives buyers a market map. Before comparing the fifteen entries, turn each row into a dated supplier record. The category and location below reflect the article context; MOQ, wholesale conditions, export route and contact person must be confirmed through the current authorized sales channel.
Fifteen-entry buyer worksheet
Listed supplier
Category and location context
MOQ, wholesale, export and contact fields to confirm
LEGO Group
Building sets; Billund, Denmark with U.S. distribution context
Opening order, account eligibility, case pack, ship-from point, export responsibility and authorized wholesale contact
Mattel
Dolls, vehicles and preschool; El Segundo, California
Account terms, assortment, minimum order, distribution territory, export documents and current buyer contact
Hasbro
Board games and licensed action figures; Pawtucket, Rhode Island
Authorized distribution route, case pack, minimum order, license limits, export paperwork and account contact
MGA Entertainment
Dolls, collectibles and role play; California
Wholesale registration, brand restrictions, MOQ or opening order, shipping origin, export route and sales contact
Spin Master
Activity, preschool and plush; Toronto, Canada
Distributor access, assortment, order threshold, territory, shipping terms and current wholesale contact
Jazwares
Licensed plush and action categories; Florida
Authorized account route, license availability, MOQ, case pack, destination handling and contact details
Funko
Pop-culture collectibles; Everett, Washington
Resale requirements, assortment, opening order, case pack, export permissions and authorized sales contact
Melissa & Doug
Wooden educational and pretend play; Connecticut
Wholesale account terms, product availability, order minimum, distribution location, export route and contact
VTech
Electronic learning toys; Hong Kong with U.S. market operations
Battery and market documentation, account threshold, case pack, ship-from point, export responsibility and contact
Bandai Namco
Action figures and model kits; Tokyo, Japan with U.S. operations
Authorized distribution, IP restrictions, MOQ, package and territory terms, export documents and contact
Ravensburger
Puzzles and board games; Ravensburg, Germany
Wholesale account, assortment, case pack, minimum order, export route, market documents and contact
Moose Toys
Collectibles and action toys; Melbourne, Australia
Distributor or direct account, assortment, order minimum, shipping origin, export terms and contact
ZURU
Surprise toys and building sets; Auckland, New Zealand
Brand or distributor route, case pack, account terms, territory, export responsibility and contact
Animal figurines and playsets; Schwäbisch Gmünd, Germany
Authorized retailer terms, order minimum, case pack, territory, export handling and current contact
For every row, keep the official company URL, the wholesale or authorized-distributor contact, the date of confirmation and the document owner. A public revenue figure or a product page does not prove that a supplier accepts private-label work, exports to a specific country or offers a particular MOQ.
Source and freshness boundary
Company scale and market context can change as brands publish new filings or change distribution partners. Use the SEC company search for U.S. public-company filings and the Toy Association for industry context, then verify commercial details with the supplier. This article is a research starting point, not a promise of price, stock, MOQ, certification or export availability.
Wholesale conditions buyers should verify
Ask about minimum order, case pack, payment terms, sample policy, packaging, carton data, shipping origin, lead time and return or defect handling. A supplier list should not be used to infer certification, stock, price or export capability. When a fact is not publicly stated, request it directly and keep the answer with the quotation.
Compare with a China factory route
Importers comparing U.S. wholesalers with a China toy manufacturer should use the same brief: product reference, quantity, destination, age, package, sample, documents and delivery term. CPS TOYS can provide category and OEM/ODM information for water guns, bubble toys, outdoor toys and educational toys through the China manufacturer guide, certificate center and RFQ contact.
Guía de compra B2B de CPS TOYS
Controles que conviene realizar antes de pedir juguetes
Los 15 principales proveedores de juguetes al por mayor en EE. UU. (2026)
Esta página localizada ayuda a importadores, distribuidores, minoristas y equipos de comercio electrónico a evaluar un programa de juguetes de China por SKU y mercado de destino. Respuesta para compradores profesionales.
Inicio > Blog > Los 15 principales proveedores mayoristas de juguetes en EE. UU. (2026) Los 15 principales proveedores mayoristas de juguetes en EE. UU. (2026) 23 de junio de 2026 Actualizado el 23 de junio de 2026 Por Ethan Lin, editor de abastecimiento de juguetes B2B La empresa de juguetes más grande de los Estados Unidos por ingresos es LEGO, cuyas ventas en América del Norte en 2023 superaron los 4.500 millones de dólares, aproximadamente el doble que las del segmento estadounidense de Mattel. Esta clasificación enumera los 15 mayores distribuidores mayoristas de juguetes que operan en el mercado estadounidense, evaluados en función de la escala, la especialidad del producto, la preparación para la exportación y el cumplimiento de la norma ASTM F963. La lista incluye tanto empresas con sede en Estados Unidos como empresas extranjeras con una importante distribución en ese país, y concluye con una comparación transparente entre las compras a mayoristas secundarios estadounidenses y el suministro directo de fábrica desde China. Esta clasificación se basa en datos informados públicamente por
El artículo, material, edad, función, embalaje, unidades por caja y documentos deben corresponder al SKU seleccionado.
Para recibir una cotización útil, envíe la URL o SKU, cantidad, país de destino, canal de venta, embalaje y fecha prevista.
En proyectos OEM o de marca privada se revisan logotipo, colores, advertencias, idioma, muestras, molde, MOQ y aprobaciones.
Los documentos de seguridad y exportación se confirman por artículo, función, edad y mercado; EN71, ASTM F963, CPSIA, CE o EN62115 no se aplican automáticamente a todo el catálogo.
Para planificar el transporte hay que confirmar case pack, dimensiones del cartón, CBM, peso, muestra y condiciones FOB o EXW.
FAQ
¿Qué datos necesita CPS TOYS para cotizar?
URL o SKU, cantidad, país de destino, embalaje y documentos requeridos.
¿Los documentos son iguales para todos los artículos?
No. Deben corresponder al artículo y al mercado de destino.
Puntos de control para la compra profesional de juguetes
Los 15 principales proveedores de juguetes al por mayor en EE. UU. (2026)
Esta página está dirigida a importadores, distribuidores, minoristas y equipos de comercio electrónico que compran juguetes directamente en China. Antes de realizar un pedido conviene revisar el número de artículo, material, edad recomendada, función, embalaje, cantidad mínima y mercado de destino, no solo la fotografía.
Una solicitud de cotización útil incluye el producto o la URL, la cantidad prevista, el país de destino, el canal de venta y la fecha de entrega. Con esos datos CPS TOYS puede confirmar por artículo el contenido de la caja, dimensiones del cartón, CBM, coste de muestra y condiciones FOB o EXW.
Para proyectos OEM o de marca privada se revisan el logotipo, los colores, la caja expositora, las advertencias y el idioma del embalaje. La viabilidad depende del artículo elegido, la cantidad, el molde disponible y los archivos de impresión; una aprobación no se aplica automáticamente a todo el catálogo.
Los documentos de seguridad deben corresponder al SKU, la función, la edad y el mercado de destino. El comprador debe indicar si necesita EN71, ASTM F963, CPSIA, CE, EN62115 u otros requisitos y solicitar la versión vigente antes de confirmar el pedido.
La planificación logística también debe considerar tamaño de embalaje, peso bruto y neto, plazo de producción, aprobación de muestras y modo de transporte. Acordar estos datos pronto reduce cambios posteriores en etiquetas, cajas y documentos de exportación.
CPS TOYS prepara cada respuesta B2B según los artículos realmente seleccionados. Los precios, certificados, disponibilidad y plazos se confirman después de revisar la cantidad, el embalaje y el mercado de destino.
Antes de aprobar una muestra conviene comparar el color, el acabado, las piezas, la función, las instrucciones y la presentación con la especificación acordada. El control previo permite documentar ajustes y confirmar qué versión se utilizará para la producción y el control de calidad.
Para calcular el coste total, el comprador debe relacionar precio unitario, cantidad por caja, dimensiones, CBM, peso, puerto de salida y modalidad de transporte. CPS TOYS facilita estos datos por artículo para que el importador pueda estimar almacenamiento, distribución y reposición sin mezclar información de productos diferentes.
La inspección previa al embarque puede incluir cantidad, apariencia, funcionamiento, accesorios, códigos de barras, marcas de envío y estado de los cartones. El alcance del control se acuerda para el pedido concreto; las fotografías orientativas o los datos de otro modelo no sustituyen la aprobación del SKU comprado.
FAQ
¿Qué datos necesita CPS TOYS para cotizar?
Envíe la URL o SKU, cantidad, país de destino, embalaje, documentos requeridos y fecha de entrega.
¿Se puede personalizar el embalaje?
El logotipo, la caja, los colores y las advertencias se revisan para el artículo y la cantidad seleccionados.
¿Los certificados son iguales para todos los juguetes?
No. Cada documento debe coincidir con el SKU, la función, la edad y el mercado de destino.
¿Cómo se confirman el MOQ y el plazo?
Se confirman según el artículo, el embalaje, la cantidad y el calendario de producción.
