Home > Blog > Top 15 Wholesale Toy Suppliers in the USA (2026)
I 15 migliori fornitori di giocattoli all'ingrosso negli Stati Uniti (2026)
Jun 23, 2026Updated Jun 23, 2026By Ethan Lin, B2B Toy Sourcing Editor
The largest toy company in the United States by revenue is LEGO, whose 2023 North American sales exceeded $4.5 billion — roughly double that of Mattel’s US segment. This ranking lists the 15 biggest wholesale toy distributors operating in the US market, evaluated on scale, product specialty, export readiness, and compliance with ASTM F963. The list includes both US-based companies and foreign firms with significant US distribution, and concludes with a transparent comparison between buying from US secondary wholesalers vs. direct factory supply from China. This ranking is based on publicly reported data from The Toy Association and company filings.
How We Define the Ranking
This ranking uses publicly reported revenue data (2023–2024 fiscal years), company filings, and industry reports from The Toy Association and Statista. Distributors are ranked by estimated US wholesale revenue. Where exact US-specific revenue is unavailable, we use global figures with a US-market percentage estimate. All companies listed operate a wholesale or distribution model; direct-to-consumer retail is excluded. The list splits into two groups: US-headquartered distributors (Top 10) and foreign firms with major US distribution operations (Top 5).
The Ranking at a Glance
Rank
Company
1
LEGO Group (Billund, Denmark) – Specialty: building sets, MOQ varies, products: LEGO City, Technic
2
Mattel (El Segundo, CA, US) – Specialty: dolls, action figures, MOQ varies, products: Barbie, Hot Wheels
Mattel, the second-largest toy company in the US, reported $5.4 billion in global revenue in 2023, with roughly 45% from North America. Its wholesale distribution covers all major US retailers. Hasbro’s 2023 revenue was $5.0 billion globally, with 60% from the US and Canada. Its strength lies in licensed board games and action figures. MGA Entertainment, privately held, is the largest US-owned doll company by unit sales. Jazwares, acquired by Alleghany Capital, dominates the plush category with Squishmallows. Funko, with $1.1 billion in 2023 revenue, is the leading pop culture collectible wholesaler. Melissa & Doug, privately held, is the top wooden toy brand in US specialty retail.
Top Foreign Companies with Major US Distribution
LEGO, headquartered in Denmark, is the largest toy company in the world by revenue, with $9.7 billion in 2023 and an estimated 48% from the Americas. Its US wholesale network is the most extensive of any foreign toy firm. Spin Master, based in Canada, reported $1.9 billion in 2023 revenue, with 75% from North America. VTech, from Hong Kong, is the largest electronic learning toy distributor in the US. Bandai Namco, headquartered in Japan, leads in anime and collectible action figures. Ravensburger, German, is the top puzzle brand in the US. ZURU, from New Zealand, has grown rapidly in surprise toys and building sets.
FAQ
What is the largest toy company in the US by revenue?
LEGO Group is the largest, with 2023 North American sales exceeding $4.5 billion — roughly double Mattel's US segment.
How are these toy distributors ranked?
Ranking is based on estimated US wholesale revenue from 2023–2024 fiscal years, using data from The Toy Association, Statista, and company filings. Only wholesale/distribution models are included; direct-to-consumer retail is excluded.
Which US-headquartered distributor is best for dolls?
MGA Entertainment is the largest US-owned doll company by unit sales, known for LOL Surprise and Little Tikes.
Which foreign distributor has the largest US wholesale network?
LEGO, based in Denmark, has the most extensive US wholesale network of any foreign toy firm, with an estimated 48% of its $9.7 billion global revenue coming from the Americas.
Should I buy from US secondary wholesalers or directly from a Chinese factory?
US secondary wholesalers offer lower MOQs and faster delivery but higher per-unit cost. Direct factory supply from China, such as from CPS TOYS in Chenghai, offers lower prices (e.g., $1.85–$7.50 FOB for electric water guns), ASTM/EN71 certification, and OEM/ODM customization, but requires higher MOQs (60–720 pcs) and longer lead times (20–35 days).
Richiedi un preventivo
If you are a US distributor looking to bypass secondary wholesalers and source directly from a certified Chinese toy factory, CPS TOYS offers low MOQs, ASTM/EN71-certified electric water guns and bubble toys, and OEM/ODM development. Contact us for a quote and free catalog.
Source from CPS TOYS
We manufacture across these categories — explore our full catalog:
Buyer question this page answers: How should buyers use Top 15 Wholesale Toy Suppliers in the USA (2026) for sourcing decisions?
Best answer: Buyers should use this page as sourcing context, then verify the matching CPS TOYS product category, real product evidence, certificates, MOQ, packaging, carton data and inquiry path before making a procurement decision.
Citable answer: Top 15 Wholesale Toy Suppliers in the USA (2026) is useful for B2B buyers when it is paired with CPS TOYS product pages, certificate evidence, FAQ answers and a direct quotation request.
Summary: This page should not remain a thin article only. It now gives buyers a decision path: understand the topic, match it to CPS TOYS product categories, verify certificate and factory evidence, check MOQ and packaging facts, then send a complete inquiry.
Key Facts for Buyers
Page role
Knowledge article used as toy sourcing knowledge and buyer context for B2B buyers
Buyer decision supported
Product-category fit, supplier evidence, MOQ, lead time, packaging and certificates
Best-fit CPS TOYS categories
Water Gun, Bubble Toys, Outdoor Toy and Educational Toy
Certificate evidence
Use /certificate/ as the public certificate reference, then request item-specific evidence
Factory evidence
Use /about-us/ and /faqs/ to verify supplier identity, MOQ, sample and lead-time process
Inquiry path
Use /contact-us/ with target market, quantity, package requirement, certificate need and deadline
Evidence Buyers Can Verify
The largest toy company in the United States by revenue is LEGO, whose 2023 North American sales exceeded $4.5 billion — roughly double that of Mattel’s US segment. This ranking lists the 15 biggest wholesale toy.
Product category pages show the supplier's real product scope.
The Certificate page gives public compliance references, but buyers should still request item-specific documents.
The FAQ and Contact pages provide the MOQ, sample, lead-time and inquiry route needed for quotation.
Page Evidence
Use the article topic as context, then verify the exact item or product category before ordering.
What buyer decision does this knowledge page support?
This page helps buyers connect Top 15 Wholesale Toy Suppliers in the USA (2026) with practical sourcing decisions: product-category fit, supplier verification, MOQ, certificates, lead time, packaging and direct inquiry details.
How should importers use this information?
Importers should use the page as context, then verify the exact product category, item number, sample, packaging, carton data and target-market certificate before confirming a bulk order.
Which CPS TOYS pages should buyers check next?
Buyers should check the Products, Certificate, FAQ and Contact pages. Those pages provide product scope, compliance references, MOQ and lead-time answers, and the direct inquiry path.
What details should be sent in the first inquiry?
Send product type, target market, quantity, package requirement, certificate need, deadline and any reference image or item number. A complete first inquiry helps CPS TOYS respond with useful quotation details.
Invia una richiesta: Shortlist the relevant product category, then send item number, target market, quantity and packaging requirements through CPS TOYS Contact.
Invia una richiesta
This list is a buyer research guide, not a claim that every company has the same business model. Some suppliers may be U.S.-based wholesalers, distributors or retailers; others may supply the U.S. market through an international manufacturing or import route. Confirm current product scope, location, wholesale terms, MOQ and contact details directly before placing an order.
How to read a wholesale toy supplier list
Supplier comparison questions
Question
Why a buyer needs it
Evidence to record
Where is the supplier based and where is the product made?
Separates domestic distribution from international manufacturing
Current company and product information
What categories and channels are supported?
Confirms fit for retail, e-commerce, classroom, party or seasonal programs
Catalog, buyer contact and channel terms
Is MOQ publicly stated?
Prevents an assumed quantity from being treated as a policy
Written quote; otherwise mark not publicly stated
Who handles import and compliance?
Clarifies the buyer's responsibilities for the destination market
Document owner, label route and importer record
Supplier-by-supplier wholesale worksheet
The list above gives buyers a market map. Before comparing the fifteen entries, turn each row into a dated supplier record. The category and location below reflect the article context; MOQ, wholesale conditions, export route and contact person must be confirmed through the current authorized sales channel.
Fifteen-entry buyer worksheet
Listed supplier
Category and location context
MOQ, wholesale, export and contact fields to confirm
LEGO Group
Building sets; Billund, Denmark with U.S. distribution context
Opening order, account eligibility, case pack, ship-from point, export responsibility and authorized wholesale contact
Mattel
Dolls, vehicles and preschool; El Segundo, California
Account terms, assortment, minimum order, distribution territory, export documents and current buyer contact
Hasbro
Board games and licensed action figures; Pawtucket, Rhode Island
Authorized distribution route, case pack, minimum order, license limits, export paperwork and account contact
MGA Entertainment
Dolls, collectibles and role play; California
Wholesale registration, brand restrictions, MOQ or opening order, shipping origin, export route and sales contact
Spin Master
Activity, preschool and plush; Toronto, Canada
Distributor access, assortment, order threshold, territory, shipping terms and current wholesale contact
Jazwares
Licensed plush and action categories; Florida
Authorized account route, license availability, MOQ, case pack, destination handling and contact details
Funko
Pop-culture collectibles; Everett, Washington
Resale requirements, assortment, opening order, case pack, export permissions and authorized sales contact
Melissa & Doug
Wooden educational and pretend play; Connecticut
Wholesale account terms, product availability, order minimum, distribution location, export route and contact
VTech
Electronic learning toys; Hong Kong with U.S. market operations
Battery and market documentation, account threshold, case pack, ship-from point, export responsibility and contact
Bandai Namco
Action figures and model kits; Tokyo, Japan with U.S. operations
Authorized distribution, IP restrictions, MOQ, package and territory terms, export documents and contact
Ravensburger
Puzzles and board games; Ravensburg, Germany
Wholesale account, assortment, case pack, minimum order, export route, market documents and contact
Moose Toys
Collectibles and action toys; Melbourne, Australia
Distributor or direct account, assortment, order minimum, shipping origin, export terms and contact
ZURU
Surprise toys and building sets; Auckland, New Zealand
Brand or distributor route, case pack, account terms, territory, export responsibility and contact
Animal figurines and playsets; Schwäbisch Gmünd, Germany
Authorized retailer terms, order minimum, case pack, territory, export handling and current contact
For every row, keep the official company URL, the wholesale or authorized-distributor contact, the date of confirmation and the document owner. A public revenue figure or a product page does not prove that a supplier accepts private-label work, exports to a specific country or offers a particular MOQ.
Source and freshness boundary
Company scale and market context can change as brands publish new filings or change distribution partners. Use the SEC company search for U.S. public-company filings and the Toy Association for industry context, then verify commercial details with the supplier. This article is a research starting point, not a promise of price, stock, MOQ, certification or export availability.
Wholesale conditions buyers should verify
Ask about minimum order, case pack, payment terms, sample policy, packaging, carton data, shipping origin, lead time and return or defect handling. A supplier list should not be used to infer certification, stock, price or export capability. When a fact is not publicly stated, request it directly and keep the answer with the quotation.
Compare with a China factory route
Importers comparing U.S. wholesalers with a China toy manufacturer should use the same brief: product reference, quantity, destination, age, package, sample, documents and delivery term. CPS TOYS can provide category and OEM/ODM information for water guns, bubble toys, outdoor toys and educational toys through the China manufacturer guide, certificate center and RFQ contact.
Guida all'acquisto B2B di CPS TOYS
Controlli utili prima di ordinare giocattoli
I 15 migliori fornitori di giocattoli all'ingrosso negli Stati Uniti (2026)
Questa pagina localizzata aiuta importatori, distributori, rivenditori e team e-commerce a valutare un programma di giocattoli dalla Cina in base allo SKU e al mercato di destinazione. Risposta per acquirenti professionali.
Home > Blog > I 15 principali fornitori di giocattoli all’ingrosso negli Stati Uniti (2026) I 15 principali fornitori di giocattoli all’ingrosso negli Stati Uniti (2026) 23 giugno 2026 Aggiornato 23 giugno 2026 Di Ethan Lin, B2B Toy Sourcing Editor La più grande azienda di giocattoli negli Stati Uniti per fatturato è LEGO, le cui vendite in Nord America nel 2023 hanno superato i 4,5 miliardi di dollari, circa il doppio di quelle del segmento statunitense di Mattel. Questa classifica elenca i 15 maggiori distributori di giocattoli all'ingrosso che operano nel mercato statunitense, valutati in base alla scala, alla specialità del prodotto, alla disponibilità all'esportazione e alla conformità alla norma ASTM F963. L’elenco comprende sia aziende con sede negli Stati Uniti che aziende straniere con una significativa distribuzione negli Stati Uniti, e si conclude con un confronto trasparente tra l’acquisto da grossisti secondari statunitensi e la fornitura diretta dalle fabbriche cinesi. Questa classifica si basa sui dati riportati pubblicamente da
Articolo, materiale, fascia d'eta, funzione, confezione, quantita per cartone e documenti devono corrispondere allo SKU selezionato.
Per una quotazione utile invia URL o SKU, quantita, paese di destinazione, canale di vendita, confezione richiesta e finestra di consegna.
Per progetti OEM o private label si verificano logo, colori, avvertenze, lingua, campioni, stampo, MOQ e approvazioni.
I documenti di sicurezza e di esportazione vengono confermati per articolo, funzione, eta e mercato; EN71, ASTM F963, CPSIA, CE o EN62115 non valgono automaticamente per tutto il catalogo.
Per pianificare la spedizione servono case pack, dimensioni del cartone, CBM, peso, approvazione del campione e condizioni FOB o EXW.
FAQ
Quali dati servono a CPS TOYS per un'offerta?
URL o SKU, quantita, paese di destinazione, confezione e documenti richiesti.
I documenti sono uguali per tutti gli articoli?
No. Devono corrispondere all'articolo e al mercato di destinazione.
Controlli utili per acquistare giocattoli all'ingrosso
I 15 migliori fornitori di giocattoli all'ingrosso negli Stati Uniti (2026)
Questa pagina aiuta importatori, distributori, rivenditori e team e-commerce a valutare giocattoli acquistati dalla Cina. Prima dell'ordine è utile verificare SKU, materiale, fascia d'eta, funzione, confezione, quantita minima e mercato di destinazione, non solo le fotografie.
Una richiesta di preventivo completa indica il prodotto o l'URL, la quantita prevista, il paese di destinazione, il canale di vendita e la data desiderata. CPS TOYS puo cosi confermare per articolo il case pack, le dimensioni del cartone, il CBM, il costo del campione e le condizioni FOB o EXW.
Per progetti OEM o private label si valutano insieme logo, colori, confezione espositiva, avvertenze e lingua dell'imballaggio. La fattibilita dipende dall'articolo, dalla quantita, dallo stampo e dai file di stampa; un'approvazione non vale automaticamente per tutto il catalogo.
I documenti di sicurezza devono corrispondere allo SKU, alla funzione, all'eta e al mercato di destinazione. L'acquirente deve indicare se richiede EN71, ASTM F963, CPSIA, CE, EN62115 o altri requisiti e chiedere la versione aggiornata prima di confermare l'ordine.
La pianificazione logistica considera anche dimensioni della confezione, peso lordo e netto, tempi di produzione, approvazione del campione e modalita di trasporto. Definire questi dati in anticipo riduce modifiche tardive a etichette, cartoni e documenti di esportazione.
CPS TOYS risponde alle richieste B2B sulla base degli articoli effettivamente selezionati. Prezzi, documenti, disponibilita e tempi vengono confermati dopo la verifica di quantita, confezione e mercato di destinazione.
Prima di approvare un campione, il compratore dovrebbe confrontare colore, finitura, componenti, funzione, istruzioni e presentazione con la specifica concordata. Questo passaggio registra gli aggiustamenti e identifica la versione destinata alla produzione e al controllo qualita.
Per stimare il costo totale occorre collegare prezzo unitario, case pack, dimensioni, CBM, peso, porto di partenza e modalita di trasporto. CPS TOYS fornisce questi dati per articolo, cosi l'importatore puo pianificare stoccaggio, distribuzione e riordino senza confondere prodotti diversi.
FAQ
Quali dati servono a CPS TOYS per un preventivo?
Invia URL o SKU, quantita, paese di destinazione, confezione, documenti richiesti e data di consegna.
La confezione puo essere personalizzata?
Logo, colori, scatola e avvertenze vengono valutati per l'articolo e la quantita selezionati.
I documenti sono uguali per tutti i giocattoli?
No. Ogni documento deve corrispondere allo SKU, alla funzione, all'eta e al mercato di destinazione.
Come si confermano MOQ e tempi?
MOQ e tempi vengono confermati in base all'articolo, alla confezione, alla quantita e al calendario produttivo.
