A Toy's Journey Abroad

Chenghai District, Shantou, Guangdong is known as the toy capital of China. The toys produced here have been sold to more than 150 countries and regions around the world.

 

Deputy general manager of the supply chain of a toy company in Shantou, Guangdong: In the first half of this year, our export volume reached 740 million yuan, a year-on-year increase of more than 20%.

 

Every year from November to December is the golden period for global toy sales. For domestic toy manufacturers, now is their peak season for shipments.

Shenzhen Yantian Port is an important hub port for China's toy export, and it is also the largest single container port in the world. Here, domestic toys are transported to major global trade channels such as Europe and America through 89 foreign trade routes. On the dock berth, there are neatly arranged colorful containers on one side. In addition, the loading work is also going on intensively, working 24 hours a day.

 

Sea freight has always been the most important mode of transportation for toy foreign trade enterprises in the Pearl River Delta region due to its advantages of large volume and suitable for long-distance transportation. According to the data provided by Shenzhen Customs, the Shenzhen Port international liner routes reach more than 100 countries and regions and more than 300 ports around the world. In order to cope with the peak export season, the customs is speeding up the efficiency of customs clearance and inspection.

 

Gu Kaiming, Chief of the Mechanical and Electrical Products and Consumer Goods Business Section of Shenzhen Customs Commodity Inspection Office: Now is the peak season for exporting toys. We vigorously promote the single window for international trade to achieve declaration and customs clearance in seconds.

 

After loading, the ship loaded with domestic toys was launched and set sail. Statistics from the General Administration of Customs show that from January to August this year, my country's total toy exports amounted to US$31.6779 billion, a year-on-year increase of 20.2%. From the perspective of exporting regions, the United States, Japan and the United Kingdom are still the main exporters of my country's toys.

 

Liang Mei, President of China Toys and Baby Products Association: From January to August 2022, the export of toys to the United States will increase by 27.2% year-on-year, the export to Mexico will increase by 40% year-on-year, the export to Japan will increase by 32.3% year-on-year, and the growth of exports to Malaysia and Vietnam will exceed 58%. %, China's toy industry has formed the advantages of a highly centralized industrial chain and high cost performance through the development of industrial clusters.