Alibaba International Station Opens The Channel Toy Industry Belt

Recently, Alibaba International Station and Shantou Toy Association have joined hands to open the "Shantou Chenghai" toy channel, and promote the transformation and upgrading of the Chenghai toy industry belt through full-link digital foreign trade services. At present, the Alibaba international station platform has attracted more than 3,000 toy merchants from Chenghai, driving the total annual export volume of the local area to 18.1 billion yuan. Wu Yun, head of Maternal and Baby Toys Operations at Alibaba International Station, believes that in the face of sluggish market growth in European and American countries, toy consumption is extending to emerging markets represented by Southeast Asia, Latin America and Africa. The huge number of children, low per capita consumption and good economic development prospects make the emerging toy market an important growth point for the global toy industry in the future.