Chaowan Toys Vigorously Deploys Overseas Markets

It is reported that most players have begun to look at the world and vigorously deploy overseas markets.

Data show that the total size of the global trendy game industry will exceed US$34 billion in 2022. The scale of the global trendy game market will continue to grow at a compound annual growth rate of about 14% from 2022 to 2024. It is estimated that the global trendy game market will exceed US$65 billion in 2027.

Some experts said that the "going overseas" of China's fashion games is a major trend. With the increasing influence of Chinese manufacturing and culture in the international market, as well as the accelerated development of cross-border export platforms, China's trendy games have also begun to explore larger and more mature overseas markets.

Similarly, overseas markets are also highly anticipated by Bubble Mart. It is reported that Bubble Mart stores have expanded to more than 20 overseas countries and regions such as South Korea, Japan, the United States, Canada, the United Kingdom, Singapore, and Australia. According to the financial report, in 2022, Bubble Mart's overseas market revenue will increase by 147.1% year-on-year. By the end of 2022, the number of Bubble Mart's stores in Hong Kong, Macao, Taiwan and overseas will reach 43 (including joint ventures and franchises), and the number of Bubble Mart's robot stores in Hong Kong, Macao, Taiwan and overseas will reach 120 (including joint ventures and franchises). The number of platform sites reached 13.

Shen Meng, Chief Strategist of Guangke Management Consulting, believes: "Trendy play is the rapid iteration of fashion trends on the one hand, and the value transmission and collection of toys on the other hand. As a trendy play with cross-border significance, it has formed the positioning of art for young people. , and the core of its industry lies in IP, and the strength in IP operation determines the pattern and position in the trendy game market.”