Development Trend of Toy Industry

1. Industry concentration is gradually increasing

According to the development law of the foreign toy industry, the more mature the toy industry is, the higher the industry concentration is, and the easier it is to breed well-known brands.

At present, the concentration of my country's toy industry is not high, the number of enterprises is large but the scale is small, and the market share of a single enterprise is relatively low.

With the continuous development and expansion of branded toy enterprises, China's toy industry will embark on the road of connotative growth.

 

2. The domestic market is the development focus of toy companies

my country's national economy has maintained a relatively high growth rate in recent years. Although the economic growth rate has slowed down, it still maintains a relatively rapid growth rate. On the other hand, the per capita disposable income of urban residents is on the rise.

In recent years, domestic toy companies have taken the initiative to increase the construction of domestic marketing channels and seize opportunities in the domestic market.

In recent years, the company has continuously strengthened the development of the domestic market, and the domestic market has gradually become the key area for the company to develop in the future.

 

3. Domestic enterprises attach importance to building their own brands

Toy companies with their own brands have higher pricing power, and the added value brought by the brand is also higher.

As domestic toy companies pay more and more attention to R&D innovation, self-owned brand building, and sales channel construction, a small number of domestic brand companies with independent innovation capabilities can keep up with market changes, develop and design various innovative products, improve product pricing capabilities, and maintain Good customer relationship and the diversity of sales channels are increasingly prominent advantages in the competition.

 

4. The trend of intelligent toys is deepening

As technological innovation continues to break through the boundaries of toys, especially with the advent of the smart age, the rise of electronic games has brought an impact on the traditional toy industry, and smart toys have emerged as the times require, becoming the direction of new product research and development.

In recent years, the proportion of electronic toys in my country has continued to rise, and the growth rate of retail sales of electronic toys has been higher than that of non-electronic toys.

 

5. The initial stage of IP cultivation and derivative product development of domestic toy companies

Judging from the development experience of foreign mature toy industries, the combination of toys and animation is an innovative profit model after the development of the toy industry to a certain stage.