Five Trends Lead The New Development of The Toy Industry In 2023
May 19, 2023
In recent years, the overall trend of the global toy market has been positive. Toy consumption has continued to expand from mature European and American regions to emerging markets. Toy consumption in Asia, South America, Australia and other places has grown rapidly. In 2022, the sales revenue of the global toy industry will increase by 12% year-on-year, the average sales price will increase by 8%, and the sales volume will increase by 6% in the same period. Domestic consumers have gradually improved their awareness of the cognitive benefits of toys, and their interest in toys and consumption intentions have increased. In 2022, the market size of the domestic toy industry will reach 91.8 billion yuan, and it is expected to grow at a compound annual growth rate of 6.8%. In 2026 It will reach 119.5 billion yuan. In 2022, Senbao Building Blocks completed hundreds of millions of yuan in Series A financing in February, Star Pony completed financing of over 10 million US dollars in May, and completed the Pre-A round of financing of tens of millions of yuan in August before Building Blocks.
In 2022, the overall situation of the domestic toy industry is good. As of December 2022, more than 85% of domestic toy manufacturers are exporters, and toy exports account for more than 50% of domestic toy output. From the perspective of demand, domestic consumers still focus on green sustainable toys, traditional toys and construction toys, while gradually increasing their attention to authorized digital toys and multi-generation authorized toys. From the perspective of the supply side, toy companies, based on the focus on product playability and consumers' spiritual and cultural needs, expand product categories horizontally and dig deeper into product demand levels vertically. However, compared with developed countries, domestic toy companies still have a gap in terms of branding, design, scale and product quality, and more rapid development and integration are urgently needed.
In 2023, the domestic toy market will show five major trends: first, to improve the design of thinking training; second, to pay more attention to the integration with digital content; Groups launch more inclusive innovative products, and fifth, pay more attention to IP creation and fan effect. Toy companies should further rely on the "brand + channel" business model to accelerate the preemption of high value-added links in the toy industry chain, and gain further favor from investors and consumers by improving the technology and interactivity of toys. Combined with the development trend, investors can keep an eye on the market segment of STEAM toys.
Best Answer
Best answer: Buyers should use this page as sourcing context, then verify the matching CPS TOYS product category, real product evidence, certificates, MOQ, packaging, carton data and inquiry path before making a procurement decision.
Citable answer: Five Trends Lead The New Development of The Toy Industry In 2023 is useful for B2B buyers when it is paired with CPS TOYS product pages, certificate evidence, FAQ answers and a direct quotation request.
Summary: This page should not remain a thin article only. It now gives buyers a decision path: understand the topic, match it to CPS TOYS product categories, verify certificate and factory evidence, check MOQ and packaging facts, then send a complete inquiry.
Key Facts for Buyers
| Page role | Knowledge article used as toy sourcing knowledge and buyer context for B2B buyers |
|---|---|
| Buyer decision supported | Product-category fit, supplier evidence, MOQ, lead time, packaging and certificates |
| Best-fit CPS TOYS categories | Water Gun, Bubble Toys, Outdoor Toy and Educational Toy |
| Certificate evidence | Use /certificate/ as the public certificate reference, then request item-specific evidence |
| Factory evidence | Use /about-us/ and /faqs/ to verify supplier identity, MOQ, sample and lead-time process |
| Inquiry path | Use /contact-us/ with target market, quantity, package requirement, certificate need and deadline |
Evidence Buyers Can Verify
In recent years, the overall trend of the global toy market has been positive. Toy consumption has continued to expand from mature European and American regions to emerging markets. Toy consumption in Asia, South.
- Product category pages show the supplier's real product scope.
- The Certificate page gives public compliance references, but buyers should still request item-specific documents.
- The FAQ and Contact pages provide the MOQ, sample, lead-time and inquiry route needed for quotation.
Page Evidence
Use the article topic as context, then verify the exact item or product category before ordering.
Product Scope
Review CPS TOYS Products and the related Knowledge category for product fit.
Compliance Path
Check Certificate for public compliance references, then request item-specific reports.
Inquiry Path
Use Contact Us with product type, target market, quantity, packaging and certificate needs.
Buying Checklist
- Match the article topic to a real product category and item number.
- Ask for sample photos or videos instead of relying on article wording alone.
- Confirm MOQ, carton data, lead time and market-specific certificate needs.
- Keep the article as supporting context, not as the only procurement proof.
Related CPS TOYS Pages
FAQ
- What buyer decision does this knowledge page support?
- This page helps buyers connect Five Trends Lead The New Development of The Toy Industry In 2023 with practical sourcing decisions: product-category fit, supplier verification, MOQ, certificates, lead time, packaging and direct inquiry details.
- How should importers use this information?
- Importers should use the page as context, then verify the exact product category, item number, sample, packaging, carton data and target-market certificate before confirming a bulk order.
- Which CPS TOYS pages should buyers check next?
- Buyers should check the Products, Certificate, FAQ and Contact pages. Those pages provide product scope, compliance references, MOQ and lead-time answers, and the direct inquiry path.
- What details should be sent in the first inquiry?
- Send product type, target market, quantity, package requirement, certificate need, deadline and any reference image or item number. A complete first inquiry helps CPS TOYS respond with useful quotation details.