Market Performance of The Toy Industry

Global toy sales continue to grow rapidly: In 2022, the global toy market will reach US$94.7 billion, growing at an annual rate of 4.2%.

The largest importer is the United States, 85% of the toys in the United States are imported from China

• Rapid growth of China's toy exports: In 2022, China's toy exports will reach US$46.1 billion, a year-on-year increase of 37.7%.

• The toys purchased by overseas buyers cover a wide range of main age groups, and there are huge opportunities to cover multiple categories. The main purchase categories of overseas buyers include educational toys for infants and young children, outdoor riding toys, remote control toys, building block toys, stress-relief toys, IP trendy toys, etc., covering age groups including 0-6 months and 3-6 years old , 10-18 years old, 20-40 years old, etc.

• According to data from eMarketer, a world-renowned market research institution, the global retail e-commerce transaction volume increased by 27.6% year-on-year last year, reaching the peak in recent years. The outbreak of the novel coronavirus the year before last led to long-term blockades and curfews, which also drove the rapid growth of categories related to "home entertainment".