Lego, Hape, Brio Take The Lead in Demonstrating New Trends in Environmentally Friendly Toys
Mar 14, 2023
In recent years, there has been unprecedented concern about environmental issues due to natural disasters caused by climate warming. Even kindergarten children are starting to develop environmental concepts from an early age. More and more toy manufacturers have noticed this trend and started to develop their own eco-friendly products, because they have realized that eco-friendly toys are the "toys for the future".
Finding alternatives to plastic
Sugar cane, rice and corn come together
Lego, Hape and other toy manufacturers have had some success in replacing commonly used plastic materials, researching alternatives and trying to develop other, more environmentally friendly materials.
Lego launches plant-based material blocks
The LEGO Group had announced in 2015 that it was investing 1 billion Danish kroner to work on finding a suitable new environmentally friendly material to fully replace the existing ABS plastic by 2030.
In 2018, LEGO finally found a new material: plant-based polyethylene extracted from sugar cane, and launched its first product: LEGO Treehouse LEGO Treehouse. All 185 plants and leaves in the set are made from renewable materials derived from sugarcane.

Hape develops baby rattles made of rice
Originated from Germany, the toy brand Hape focus on the development of educational wooden play for 0-6-year-old baby, in the field of baby toys continue to carry out research and development of basic materials, the 2019 launch of the rice material baby rattles.
This three-piece set of geometric rattles made of rice, with Japanese rice as raw material, more natural and environmentally friendly, further enhancing the safety of the toy.

PlayMais produces toys made from corn flour
German toys PlayMais, its products are made of natural corn as raw material, the processing also follows the principles of environmental protection.
PlayMais' product is an all-natural handmade toy that is 100% biodegradable and has no environmental impact. It is made of corn flour and water, colored with food coloring, and can be glued with just a little water to stimulate children's imagination and creativity.

Combining classic wooden toys
Combining modern ideas and technological innovation
As a natural material, wood has more environmental characteristics than chemical synthetic materials refined by petroleum, and has a long tradition of use in toys. With the development of technology, traditional wooden toy manufacturers began to focus on innovation, such as Hape to follow the trend of early childhood education, the development of STEAM toys, Brio use of sensor technology to launch intelligent products.
Brio launches smart train track set
Swedish toy brand Brio is known for its classic wooden train toys, building blocks, etc. In 2019, Brio introduced intelligent sensing and other technologies to launch Smart Tech series products, including intelligent electric trains, intelligent lift bridges, etc.
This smart electric train track set, smart locomotive can be based on the function of different tunnels, parking, reversing, flashing lights horn and other operations, rotating change traffic lights, you can control the train stop.

The environment is a social issue that concerns future development. Toy manufacturers should not only start from themselves and comply with environmental standards in their daily production and operation, but also look to the future and convey the concept of environmental protection through different ways.
Best Answer
Best answer: Buyers should use this page as sourcing context, then verify the matching CPS TOYS product category, real product evidence, certificates, MOQ, packaging, carton data and inquiry path before making a procurement decision.
Citable answer: Lego, Hape, Brio Take The Lead in Demonstrating New Trends in Environmentally Friendly Toys is useful for B2B buyers when it is paired with CPS TOYS product pages, certificate evidence, FAQ answers and a direct quotation request.
Summary: This page should not remain a thin article only. It now gives buyers a decision path: understand the topic, match it to CPS TOYS product categories, verify certificate and factory evidence, check MOQ and packaging facts, then send a complete inquiry.
Key Facts for Buyers
| Page role | Knowledge article used as toy sourcing knowledge and buyer context for B2B buyers |
|---|---|
| Buyer decision supported | Product-category fit, supplier evidence, MOQ, lead time, packaging and certificates |
| Best-fit CPS TOYS categories | Water Gun, Bubble Toys, Outdoor Toy and Educational Toy |
| Certificate evidence | Use /certificate/ as the public certificate reference, then request item-specific evidence |
| Factory evidence | Use /about-us/ and /faqs/ to verify supplier identity, MOQ, sample and lead-time process |
| Inquiry path | Use /contact-us/ with target market, quantity, package requirement, certificate need and deadline |
Evidence Buyers Can Verify
In recent years, there has been unprecedented concern about environmental issues due to natural disasters caused by climate warming. Even kindergarten children are starting to develop environmental concepts from an.
- Product category pages show the supplier's real product scope.
- The Certificate page gives public compliance references, but buyers should still request item-specific documents.
- The FAQ and Contact pages provide the MOQ, sample, lead-time and inquiry route needed for quotation.

Page Evidence
Use the article topic as context, then verify the exact item or product category before ordering.
Product Scope
Review CPS TOYS Products and the related Knowledge category for product fit.
Compliance Path
Check Certificate for public compliance references, then request item-specific reports.
Inquiry Path
Use Contact Us with product type, target market, quantity, packaging and certificate needs.
Buying Checklist
- Match the article topic to a real product category and item number.
- Ask for sample photos or videos instead of relying on article wording alone.
- Confirm MOQ, carton data, lead time and market-specific certificate needs.
- Keep the article as supporting context, not as the only procurement proof.
Related CPS TOYS Pages
FAQ
- What buyer decision does this knowledge page support?
- This page helps buyers connect Lego, Hape, Brio Take The Lead in Demonstrating New Trends in Environmentally Friendly Toys with practical sourcing decisions: product-category fit, supplier verification, MOQ, certificates, lead time, packaging and direct inquiry details.
- How should importers use this information?
- Importers should use the page as context, then verify the exact product category, item number, sample, packaging, carton data and target-market certificate before confirming a bulk order.
- Which CPS TOYS pages should buyers check next?
- Buyers should check the Products, Certificate, FAQ and Contact pages. Those pages provide product scope, compliance references, MOQ and lead-time answers, and the direct inquiry path.
- What details should be sent in the first inquiry?
- Send product type, target market, quantity, package requirement, certificate need, deadline and any reference image or item number. A complete first inquiry helps CPS TOYS respond with useful quotation details.
