Lego, Hape, Brio Take The Lead in Demonstrating New Trends in Environmentally Friendly Toys

In recent years, there has been unprecedented concern about environmental issues due to natural disasters caused by climate warming. Even kindergarten children are starting to develop environmental concepts from an early age. More and more toy manufacturers have noticed this trend and started to develop their own eco-friendly products, because they have realized that eco-friendly toys are the "toys for the future".

 

Finding alternatives to plastic
Sugar cane, rice and corn come together

 

Lego, Hape and other toy manufacturers have had some success in replacing commonly used plastic materials, researching alternatives and trying to develop other, more environmentally friendly materials.

 

Lego launches plant-based material blocks

The LEGO Group had announced in 2015 that it was investing 1 billion Danish kroner to work on finding a suitable new environmentally friendly material to fully replace the existing ABS plastic by 2030.

In 2018, LEGO finally found a new material: plant-based polyethylene extracted from sugar cane, and launched its first product: LEGO Treehouse LEGO Treehouse. All 185 plants and leaves in the set are made from renewable materials derived from sugarcane.

Hape develops baby rattles made of rice
Originated from Germany, the toy brand Hape focus on the development of educational wooden play for 0-6-year-old baby, in the field of baby toys continue to carry out research and development of basic materials, the 2019 launch of the rice material baby rattles.

This three-piece set of geometric rattles made of rice, with Japanese rice as raw material, more natural and environmentally friendly, further enhancing the safety of the toy.

PlayMais produces toys made from corn flour

German toys PlayMais, its products are made of natural corn as raw material, the processing also follows the principles of environmental protection.

PlayMais' product is an all-natural handmade toy that is 100% biodegradable and has no environmental impact. It is made of corn flour and water, colored with food coloring, and can be glued with just a little water to stimulate children's imagination and creativity.

Combining classic wooden toys
Combining modern ideas and technological innovation

 

As a natural material, wood has more environmental characteristics than chemical synthetic materials refined by petroleum, and has a long tradition of use in toys. With the development of technology, traditional wooden toy manufacturers began to focus on innovation, such as Hape to follow the trend of early childhood education, the development of STEAM toys, Brio use of sensor technology to launch intelligent products.

 

Brio launches smart train track set

Swedish toy brand Brio is known for its classic wooden train toys, building blocks, etc. In 2019, Brio introduced intelligent sensing and other technologies to launch Smart Tech series products, including intelligent electric trains, intelligent lift bridges, etc.

This smart electric train track set, smart locomotive can be based on the function of different tunnels, parking, reversing, flashing lights horn and other operations, rotating change traffic lights, you can control the train stop.

The environment is a social issue that concerns future development. Toy manufacturers should not only start from themselves and comply with environmental standards in their daily production and operation, but also look to the future and convey the concept of environmental protection through different ways.