Online Sales of Early Education Educational Toys Increased by 40% Year-On-Year in 2022. Among The Many Toys, Who is The Biggest Winner?

With the post-90s and post-1995 generation becoming a new generation of parents, the importance of children's educational enlightenment education is increasing, and toys that combine education with fun are favored by families. From January to August this year, sales of STEAM teaching toys in the toy musical instrument category increased by 100% year on year, and sales of early education and educational toys increased by 40% year on year, occupying a place in the list of practical gifts for young parents to give their children, according to JD supermarket.

At the same time, the market competition is becoming increasingly fierce. Traditional education hardware players, represented by BBK and Shuerang, have accumulated a large number of brand awareness in the market by virtue of their early repetition machines, point-reading machines and learning machines and other products, which are well known by consumers.

And fire fire, cattle to listen to, small rabbit Caspian, bain, babycare subsoil in children's early education enlightenment field for many years, all kinds of products have their own characteristics. Cows listen to the hand - sized smoke and teach machine, more convenient to carry; In September this year, Xiaobian upgraded the all-in-one reading, reading and listening machine. It is reported that the new product integrates the hungry caterpillar reading pen Plus and the supporting interactive speaker. It is not only a small toy to calm emotions, but also can play songs to accompany children's all-round growth. Bainshi arithmetic machine is not only small and lovely appearance, but also covers the knowledge points of elementary school math addition, subtraction, multiplication and division from grades 1 to 6.

In addition, the influx of Internet enterprises makes the intelligent industry of early education enter a fast lane. Compared with traditional education hardware players, Internet enterprises have advantages in data resources and AI technology, and can better carry out product iterative innovation through these technical support. Among them, Internet enterprises represented by Alpha Egg (iFlytek), Xiaodu (Baidu), Xiaomi and Tencent continue to polish their products and compete for market share.

At the same time, the product forms and segmentation functions of early education intelligent industry are still evolving and enriching, such as early education machine for children, picture book robot, point-reading pen, learning machine, intelligent companion robot for children, scanning pen..... In this segment of the circuit, who can occupy the consumer's mind for a long time? Which intelligent early education brands can stand out?