Players Compete To Enter The Building Block Field

Among many toy categories, building blocks are undoubtedly one of the most popular players in recent years. Among them, domestic building block brands such as Senbao, Coincidence, Pinqi, Brooke, and Weikki are favored by the capital, and Internet giants are also competing for entry. In December 2021, Coincident mortise and tenon blocks obtained tens of millions of financing from Little Red Book; In December last year, Pinqi also completed the Pre-A round of financing, and the investors were Zhenge Fund and Sequoia China Seed Fund. In February this year, Senbao Building Blocks completed a round A financing of hundreds of millions of yuan. Among the investors are Alibaba, Toutou Shidao Fund and Honghui Capital.

In addition, TOP TOY, the Chaoyou brand under Mingchuangyoupin, has already put forward the slogan of "Chinese building blocks". In April this year, it launched Toptoy Chaoyou flagship store on Tmall. Recently, Spark Thinking launched the first self-developed square monkey building block toy; And the leading model star entertainment is also adding to this track. At present, it has launched many kinds of toy products such as Pagani series puzzle assembled blocks, BMW and Lamborghini creative assembled cars, Ferrari F1 assembled cars, Audi R8lmsgt3 assembled block cars, etc.

According to the White Paper on Tmall Trend Toys, by 2021, the building blocks of Taobao and Tmall have built a market of 10 billion yuan. As for the boom of building blocks, many insiders said that, on the one hand, building blocks are both educational and entertaining, which meet the needs of parents to develop children's intelligence and enhance creativity, so they are favored by consumers.

In addition, affected by the general environment, toy manufacturers that used to focus on overseas markets chose to switch to domestic sales for export, and they have obvious advantages in product development and brand building. For example, in Chenghai, the toy capital of China, there are not only a number of listed companies such as Aofei Entertainment, Xinghui Entertainment and Shifeng Culture, but also a huge industrial chain with clear division of work, such as modeling design, raw material supply, mold processing, parts manufacturing and assembly molding. According to many building block enterprises in Chenghai, there will be more than 100 building block brands in Chenghai by 2022.