This Chinese Brick Brand, Spanning Half A Century To Build!

As an original Chinese art building block brand, Jialue Zhuan is passionate about originality, innocence, creativity and art, and is committed to creating excellent building block products, providing the ultimate building experience, and building a different building culture. From the original plum nail block made by hand in 1971 and extremely creative, to the new generation of flower art block in 2020, Jialue Zhuan has spanned half a century. In the collision of traditional Chinese culture and modern fashion trend in the new era, it is full of new brilliance.

The story of Jiale College originates from the 1970s: He Zhuohui, a young craftsman in his early 20s from Hong Kong, China, created the original "plum blossom shaped" nail head by hand under extremely difficult and difficult technical conditions. Unfortunately, due to the lack of advanced equipment at that time, the mass production of building blocks was very difficult, the cost was very high, and the market was not mature. He Zhuohui had to put it aside temporarily. After 49 years, the original small craftsman has turned into a successful entrepreneur. In order to create a dream profile in memory, He Zhuohui regained the youth's blood and dream, created a new generation of "plum shaped" building blocks, and hoped to build a national building block brand facing the world in the new era. He is still a young man when he returns, and a journey of ingenuity, which originates from blood and dreams, has begun.

Adhering to the brand concept of "the heart of craftsmanship, the joy of creation", Jiale has dedicated its ingenuity to build products, and its strength is witnessed by its quality. It only aims to present the best building block works to everyone. From the early generation of Meihuatou building blocks in 1971 to the new generation of new upgraded high-quality original building block brands in 2020, all of them reflect Jiale's classic values in adhering to the spirit of craftsmanship and continuous progress. This is also the premise for Jiale to create the future across the times and have unlimited possibilities!

Jiale Specialty will also continue to broaden the boundaries and possibilities of building blocks, provide necessary resources for R&D, design and manufacturing, and build an integrated ecosystem of "building blocks+cultural tourism+hotels+education" to enable its businesses to innovate and surpass continuously, create extraordinary value, make building blocks truly an art trend and lifestyle, and make Jiale Specialty a distinctive century old building block brand