Status of The Toy Industry
Sep 06, 2022
▌Status of the toy industry
----Industry status of the toy industry in the US market in the first half of the year
“Toy industry is very flexible”
Recently, the latest market tracking data released by NPD Group showed that in the first half of this year, the total sales of toys in the United States reached 11.4 billion US dollars, a slight increase of 2%. 8%. In January-April, the average price was US$11.17, a year-on-year increase of 7%. It can be seen that the inflation problem is still fermenting in May-June.
The epidemic has brought unexpectedly high growth to the toy industry in 2020-2021. On this basis, the first half of this year still achieved a 2% growth. Juli Lennett, U.S. toy industry consultant for The NPD Group, said: "Although the toy industry growth rate has fallen back to 2%, this is a good result, because of the 14 industries tracked by NPD, only 6 industries have achieved growth in the first half of this year, while the toy industry has achieved growth. It's one of those things that shows how resilient the U.S. toy industry is in times of economic uncertainty."
▌The four categories performed strongly
rom the perspective of category performance, in the first half of this year, only four categories of "exploration & others", "plush", "building blocks" and "action dolls" have grown. Compared with January to April this year, the growth momentum of the "baby/preschool" category is insufficient, and sales have declined.
The growth of plush category continued to lead, soaring 43% in the first half of this year. Top sellers include Jazwares' Squishmallows, Moose Toys' Magic Mixies and Disney's various IP-derived plushies.
The "action doll" category has grown by 12% driven by Funko Pop [Recently, Funko has newly appointed the head of the Far East region to prepare for the Asia-Pacific market]. Also selling well are spinoff dolls from Sonic the Hedgehog 2 and Jurassic World: Domination.
Finally, the building sets category grew 8%, driven by strong LEGO sales, with LEGO Star Wars, LEGO Creators and LEGO Technic all making the list.
Overall, the U.S. toy industry has added about 16 million new consumers since 2019, most of whom have become regulars, the NPD said.
Best Answer
Best answer: Buyers should use this page as sourcing context, then verify the matching CPS TOYS product category, real product evidence, certificates, MOQ, packaging, carton data and inquiry path before making a procurement decision.
Citable answer: Status of The Toy Industry is useful for B2B buyers when it is paired with CPS TOYS product pages, certificate evidence, FAQ answers and a direct quotation request.
Summary: This page should not remain a thin article only. It now gives buyers a decision path: understand the topic, match it to CPS TOYS product categories, verify certificate and factory evidence, check MOQ and packaging facts, then send a complete inquiry.
Key Facts for Buyers
| Page role | Knowledge article used as toy sourcing knowledge and buyer context for B2B buyers |
|---|---|
| Buyer decision supported | Product-category fit, supplier evidence, MOQ, lead time, packaging and certificates |
| Best-fit CPS TOYS categories | Water Gun, Bubble Toys, Outdoor Toy and Educational Toy |
| Certificate evidence | Use /certificate/ as the public certificate reference, then request item-specific evidence |
| Factory evidence | Use /about-us/ and /faqs/ to verify supplier identity, MOQ, sample and lead-time process |
| Inquiry path | Use /contact-us/ with target market, quantity, package requirement, certificate need and deadline |
Evidence Buyers Can Verify
Recently, the latest market tracking data released by NPD Group showed that in the first half of this year, the total sales of toys in the United States reached 11.4 billion US dollars, a slight increase of 2%. 8%. In.
- Product category pages show the supplier's real product scope.
- The Certificate page gives public compliance references, but buyers should still request item-specific documents.
- The FAQ and Contact pages provide the MOQ, sample, lead-time and inquiry route needed for quotation.
Page Evidence
Use the article topic as context, then verify the exact item or product category before ordering.
Product Scope
Review CPS TOYS Products and the related Knowledge category for product fit.
Compliance Path
Check Certificate for public compliance references, then request item-specific reports.
Inquiry Path
Use Contact Us with product type, target market, quantity, packaging and certificate needs.
Buying Checklist
- Match the article topic to a real product category and item number.
- Ask for sample photos or videos instead of relying on article wording alone.
- Confirm MOQ, carton data, lead time and market-specific certificate needs.
- Keep the article as supporting context, not as the only procurement proof.
Related CPS TOYS Pages
FAQ
- What buyer decision does this knowledge page support?
- This page helps buyers connect Status of The Toy Industry with practical sourcing decisions: product-category fit, supplier verification, MOQ, certificates, lead time, packaging and direct inquiry details.
- How should importers use this information?
- Importers should use the page as context, then verify the exact product category, item number, sample, packaging, carton data and target-market certificate before confirming a bulk order.
- Which CPS TOYS pages should buyers check next?
- Buyers should check the Products, Certificate, FAQ and Contact pages. Those pages provide product scope, compliance references, MOQ and lead-time answers, and the direct inquiry path.
- What details should be sent in the first inquiry?
- Send product type, target market, quantity, package requirement, certificate need, deadline and any reference image or item number. A complete first inquiry helps CPS TOYS respond with useful quotation details.