The Market is Pre-Cooling, How to make everyone take the initiative to buy toys?

Channel: A Hundred Flowers Blooming with High Cost-effectiveness is More Popular

The applicable scenarios for toy sales are very rich, including offline traditional wholesale markets, shopping malls, department stores, supermarkets, school side stores, online e-commerce channels such as Taobao, Tmall, and JD. Books, Dewu and trendy department stores, fashion stores, discount stores and other new platforms are like ducks in water.

 

Under the general environment of poor economy, there will undoubtedly be opportunities for some cost-effective companies to rise. For example, Japan's Uniqlo and Muji also emerged and developed when the country's consumption environment was weak.

 

Under the background of China's consumption upgrade demand and conservative expectations of future income, discount stores are expanding. Good Deals, Sweeping Cats, Hi Tesco, etc. are blooming everywhere.

 

At present, consumers are more concerned about the cost performance of products. As mentioned earlier, toys with high cost performance are more popular. Reduce operating costs, and finally provide consumers with discount stores with relatively low-priced and high-quality goods, so they are more popular in the market and have become the key distribution channel for many toy companies.

 

Marketing: Integration of Omni-channel Operations Online and Offline

In order to attract consumers, new formats and new marketing are indispensable. In the era of omni-channel operation, live broadcast e-commerce has gradually become a standard configuration. In the past year, the GMV (turnover) of Douyin e-commerce has increased by more than 80%. E-commerce has become one of the channels that enterprises cannot avoid in their omni-channel operations. For this reason, many companies are trying to live broadcast live delivery on platforms such as Douyin and video accounts.

 

In the past 10 years, the customer acquisition cost of Internet companies has increased by more than 10 times. Some experts said that the "user operation-oriented" private domain operation has replaced the previous "advertising-oriented" public domain customer acquisition model. In cooling, the private domain is heating up. But starting this year, the marketing of both public domain and private domain traffic has begun to mature.

 

Our country is at a critical stage of consumption recovery and expansion. New consumption hotspots are emerging one after another, and they are always changing. The core of the top priority for toy companies is to improve their internal skills and make good products, so that after consumption is stimulated, they will usher in a new "dig". Gold" opportunity.