Cloth Plush Toy Trend Takes off in India

In India's local cloth plush toy market, in addition to products made of environmentally friendly materials, several important trends have emerged.

One is licensed plush toys of popular characters from movies, cartoons and TV series. The other is a handmade crochet doll. These toys are usually handmade by Indian female artisans, not only to protect their lives and their families, but also safe, versatile and environmentally friendly. Brands such as Plumtales, which is owned by Indian company Kuhu Enterprises, and many artists on Instagram support Indian women hand crocheting dolls to improve lives.

Apart from these emerging trends, there are several untapped segments in the Indian cloth plush toys market such as collectible limited edition cloth plush toys and therapeutic comfort soft toys designed to provide emotional support and comfort, All have great potential.