Development Dilemma of Toy Industry

1. Improvement of global product safety and quality requirements
my country's toys are mainly exported. With the continuous improvement of global environmental protection and safety awareness, in recent years, countries including the United States, the European Union, Japan, Russia, Brazil, India and other countries have successively upgraded relevant safety standards or instructions for toys. The instructions and applicable standards of my country's toy industry face certain trade barriers.

2. Fluctuations in raw material prices and rising labor costs
In recent years, various factors such as rising commodity prices, rising living costs, and slowing population growth have led to rising labor costs in my country.
The toy industry is a labor-intensive industry, and the rise in labor costs will directly lead to an increase in toy production costs, reducing the profit margins of enterprises, and thus adversely affecting toy manufacturers.

3. The impact of electronic games and online games
With the development of the economy, the improvement of science and technology, and the popularization of mobile terminal equipment, a large number of electronic games, online games and mobile games are introduced to the market every year. This kind of game with strong entertainment experience is very popular in the market. cause a certain impact.
On the other hand, both toys and video games have natural entertainment properties. More and more images and props in video games have been developed into toy products with story connotations and lead the trend of the toy market. Speeding up industrial upgrading provides certain opportunities.