Analysis of Toy Market Export Data in 2022

My country is the world's largest toy producer, and about 75% of the world's toys are produced in China. my country is also the world's second largest toy consumer market after the United States. With the stable development of my country's economy and the continuous increase of per capita disposable income, in recent years, the development of my country's toy industry has been good.

Overall Analysis of Toy Market Export in 2022

As a major exporter of toys, my country is the main supplier of the global toy industry, and the export value is increasing year by year. From 2016 to 2021, my country's toy exports have achieved five consecutive years of growth, from US$18.39 billion in 2016 to US$46.12 billion in 2021. According to statistics from the General Administration of Customs, my country's total toy exports will reach US$48.36 billion in 2022, a year-on-year increase of 5.6%.

In the early days of the outbreak, the toy market was severely impacted, and exports experienced a few months of sluggishness. With the effective control of the epidemic, the toy market gradually picked up, and the year-on-year growth began to turn from negative to positive in July 2020. Since then, my country's toy industry has entered an upward and positive development stage of positive year-on-year growth for 26 consecutive months.

According to statistics from the General Administration of Customs, from January to July 2022, my country's toy exports amounted to US$26.44 billion, a year-on-year increase of 24.7%, and the overall development momentum is rapid. From January to July, the order volume of most toy companies is good, which makes the monthly export volume of my country's toys during this period achieve a high rate of positive growth compared with 2021. The highest growth rate appeared in June, and the export volume increased year-on-year. increased by 35.7%. But in August, toy exports began to show sluggish growth, with an export value of US$5.17 billion, a slight increase of 2.3% year-on-year.

My country’s toy exports experienced negative growth in September, with an export value of US$5.19 billion, down 9.4% year-on-year, and maintained negative growth in the following three months. The growth rate in October-November fell off a cliff, with a sharp drop of 17.6% respectively. % and 21.7%, reflecting the fact that toy companies have insufficient orders. By December, the export volume has rebounded, and compared with 2021, it has decreased by 9.4%.