The Toy And Gift Capital Of Chenghai

In the "rumbling" building block factory, small building block pellets "ride" on a conveyor belt underneath a large injection moulding machine to the plastic baskets below. The person in charge of the Goldsmiths precision injection moulding factory told China Business News that the factory has been fully automated and is running almost 24 hours a day.

Before arriving at the block production factory in Chenghai District, Shantou City, Guangdong Province, it would have been difficult to associate these heavily mechanised factories with the delicate, tiny building block pellets found in shopping malls, which is the industrial underpinning of Chenghai, the "toy capital of China".

More than 300 square kilometres of geographical area has given Chenghai's industrial development the greatest bottom line. Riding on the east wind of reform and opening up, located in the special economic zone of Chenghai because of toys and rise, but also because of toys and famous, the annual output value of its toy industry from 12 million yuan in 1979 to 46 billion yuan in 2021, accounting for 78.24% of the total industrial output value of the Chenghai District in 2021, becoming the first pillar industry of the industrial economy of Chenghai.

Countless 90s and 00s childhood memories born in Chenghai, such as "Pleasant Goat and Big Big Wolf" "Balala Little Magic Fairy" "armored warriors" "Be The "Fire King", etc. At the same time, a number of listed companies have grown up in the area, such as AoFei Entertainment, Starlight Entertainment and Shifeng Culture. The small seaside town has also won a number of accolades such as "China Toy and Gift City" and "China Toy Manufacturing Base", and is the first "China Toy and Gift Export Base" in China.

In the upgrading and iteration of the toy industry, the building block category is growing rapidly and has become one of the hottest windfall. According to the "Tmall Trendy Toys White Paper", as of last year, Taobao, Tmall blocks category, has piled up a market of ten billion dollars, and from the Chenghai supply chain production of blocks, has more than ten billion in the market size of 50%.

A group of keen tide merchants who have been in the Chenghai toy industry chain for many years, but also earlier to smell the new business opportunities in the toy industry. 2017 onwards, Chenghai blocks brand emerged, a number of block brand merchants in an interview with the first financial said, before 2017, Chenghai blocks brand is only a few, but after just five years of development, now Chenghai blocks brand has more than 100, the number of brands has increased ten times More than.

Building blocks are gradually becoming one of the most popular categories in the toy market, and Chenghai, which has a natural industrial advantage, is trying to seize this opportunity and ride the wave.