Three Major Trends See The Future of The Toy Industry
Aug 29, 2023
First, the trend of intelligent toy products is the general trend.
With the rapid development of artificial intelligence technology, the functionality of toys is also constantly enriched. Compared with traditional toys, smart toys are more interactive and interesting. At the same time, the smart toy market is also "rolling" towards black technology. Many toy companies are trying to expand categories and increments by applying cutting-edge toy technologies, and strive to expand new growth points.
The category of smart toys has not only been loaded with more educational functions by play companies, but also improved profitability and industry competitiveness through various innovative technologies. In addition, in the long run, with the implementation of the double reduction policy, parents will pay more attention to the quality education of their children, and toys also carry parents' awareness that their children can obtain cognitive enlightenment and ability training, which is also a good thing for the toy industry Opportunity.
The second is to upgrade the demand for refined parenting, boosting the rapid growth of the educational toy track, and also bringing new business opportunities in disguise.
According to the report, the global educational toy market size will be US$68.81 billion in 2021, and it is estimated that it will maintain a compound annual growth rate of 9.83% in the future, and will increase to US$132.5 billion in 2028.
Toy companies have launched educational toys one after another, such as the building block products launched by Brook, to develop the creativity and hands-on ability of young children. Milu focuses on growth and advanced puzzles, which are in line with the law of children's intellectual development, increasing in order from simple to complicated, and cultivating the baby's logical thinking. The product also has an innovative selling point. While co-creating with many domestic and foreign artists, it also integrates cultural elements from different countries into the product, which continues to win the favor of consumers.
It is worth noting that when purchasing toys, the product's scientific and educational properties, material safety, and design sense are the top priorities for mother and baby consumers.
On the Douyin platform, the amount of content related to educational toys is far ahead of all children's toy categories, and smart dolls/dolls, building blocks, puzzles/boards, etc. are suitable for children of different ages and have "benefits". Toys with "intelligent" attributes are all in the top position in terms of play volume, which shows that "educational" has become the "just need" of users for children's toys.
Third, the competition in the IP licensing market is gradually heating up.
IP has already become a new popular "currency", and behind this is the confidence of toy giants to resist the cold winter. For example, with Disney's strong IP reserves, licensing once again ushered in new growth. In 2022, the annual sales of Disney licensed merchandise will be US$61.7 billion (annual sales of licensed merchandise will be US$56.2 billion in 2021).
Lego's IP products sell well and have high prices. According to reports, as of July 28, 2022, in Lego's Tmall official flagship store, there are 12 items with a monthly sales volume of more than 20,000, of which 7 are IP authorized products (58 %), there are 12 single products with a price of more than 3,000 yuan, including 8 IP licensed products (67%). Disney, Mattel, Bandai, Lego and other foreign toy brands are all beneficiaries of IP.
Disney, which holds many heavyweight IPs, has naturally become the focus of competition among players. Last year, Mattel regained the authorization to produce Disney Princess and Frozen dolls from Hasbro. This move further saved the decline in performance. In the category of plush toys, IP-licensed dolls are more likely to be favored by consumers. Many consumers who buy such toys are mostly loyal fans of IP.
The high premium and high returns brought about by product IP licensing also directly lead to the continuous expansion of the IP licensing market. According to the "2022 White Paper on the Development of China's Brand Licensing Industry" released by the China Toy and Baby Products Association, the total number of brand licensing companies in China is 632, a year-on-year increase of 7.8%, and 2,354 IPs have been authorized, a year-on-year increase of 7.9% . The increase in the number means that it is not an easy task for enterprises to quickly get out of the circle in a large number of IP cooperation.
In addition, due to the influence of cultural and national self-confidence and national trend factors, some new IPs are also given opportunities to be born, such as the launch of special products such as Bingdundun, Rongbao, Sanxingdui, and only this green, highlighting IP attributes and product differentiation At the same time as the core, it also launched the rapid development of the industry.
Best Answer
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Summary: This page should not remain a thin article only. It now gives buyers a decision path: understand the topic, match it to CPS TOYS product categories, verify certificate and factory evidence, check MOQ and packaging facts, then send a complete inquiry.
Key Facts for Buyers
| Page role | Knowledge article used as toy sourcing knowledge and buyer context for B2B buyers |
|---|---|
| Buyer decision supported | Product-category fit, supplier evidence, MOQ, lead time, packaging and certificates |
| Best-fit CPS TOYS categories | Water Gun, Bubble Toys, Outdoor Toy and Educational Toy |
| Certificate evidence | Use /certificate/ as the public certificate reference, then request item-specific evidence |
| Factory evidence | Use /about-us/ and /faqs/ to verify supplier identity, MOQ, sample and lead-time process |
| Inquiry path | Use /contact-us/ with target market, quantity, package requirement, certificate need and deadline |
Evidence Buyers Can Verify
First, the trend of intelligent toy products is the general trend. With the rapid development of artificial intelligence technology, the functionality of toys is also constantly enriched. Compared with traditional.
- Product category pages show the supplier's real product scope.
- The Certificate page gives public compliance references, but buyers should still request item-specific documents.
- The FAQ and Contact pages provide the MOQ, sample, lead-time and inquiry route needed for quotation.
Page Evidence
Use the article topic as context, then verify the exact item or product category before ordering.
Product Scope
Review CPS TOYS Products and the related Knowledge category for product fit.
Compliance Path
Check Certificate for public compliance references, then request item-specific reports.
Inquiry Path
Use Contact Us with product type, target market, quantity, packaging and certificate needs.
Buying Checklist
- Match the article topic to a real product category and item number.
- Ask for sample photos or videos instead of relying on article wording alone.
- Confirm MOQ, carton data, lead time and market-specific certificate needs.
- Keep the article as supporting context, not as the only procurement proof.
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FAQ
- What buyer decision does this knowledge page support?
- This page helps buyers connect Three Major Trends See The Future of The Toy Industry with practical sourcing decisions: product-category fit, supplier verification, MOQ, certificates, lead time, packaging and direct inquiry details.
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- Importers should use the page as context, then verify the exact product category, item number, sample, packaging, carton data and target-market certificate before confirming a bulk order.
- Which CPS TOYS pages should buyers check next?
- Buyers should check the Products, Certificate, FAQ and Contact pages. Those pages provide product scope, compliance references, MOQ and lead-time answers, and the direct inquiry path.
- What details should be sent in the first inquiry?
- Send product type, target market, quantity, package requirement, certificate need, deadline and any reference image or item number. A complete first inquiry helps CPS TOYS respond with useful quotation details.