Tide Play Culture, Where Is The Tide?

As young people gradually grow into the main force of the consumer market, their advanced consumption concept and unique cultural consumption needs, for the trend industry value-added brought a new soil, tide play into the young people's spiritual consumer goods.

 

Every year the flowers are similar, and every year the people are different. In different historical periods, the trendy culture always bears the unique imprint of the times, engraving the growth of a generation. From the stamp collection of "set culture", to the cultural play market "collection culture" ...... time passes, all kinds of products cross-border co-branding, "everything can be blind "The tide play culture, is becoming a new trend of the younger generation.

 

Today, the tide play market development can be described as in full swing. On the one hand, small toys to pry the big market. From hand-me-downs, building blocks to blind boxes, cotton dolls, with this tide play wind, the industry's leading enterprises rocketed up to achieve a gorgeous turn of listing and ringing the bell. On the other hand, the national tide IP out of the international model. A large number of local elements not only enrich the design style of tide play products, but also drive the spread of national tide culture to the sea. While meeting the emotional consumption needs of local youth, it also enriches Chinese elements in the world.

 

From the industry development point of view, China's tide play industry has entered the stage of heavy IP (upstream) or heavy channel (downstream) development. At present, only Bubble Mart has laid out the whole industry chain. The rest of the companies have carried out upstream IP operation or downstream retail channel layout. The main companies of upstream layout IP are Twelve Building Culture, Mina Studio, Ruo Lai and 52toys, etc.; the main companies of downstream layout retail channels are Jiu Mu Miscellaneous Society, Cool Music Tide Play and Famous Creations, etc.

 

Currently, Chinese trendy toy registered enterprises are mainly located in North and East China, with Guangdong being the main registered hotspot for trendy toy enterprises. As of July 2022, listed companies within the trendy toy industry are mainly concentrated in the entire southeast coastal region, with Guangdong Province having the most listed companies.

According to the concentration of the top five in the market shows that the industry CR5 concentration of less than 25%, the industry is very competitive, leaving the industry's main competitors and potential entrants have greater opportunities, more market gaps, more room for development. In addition, the current tide play the main category for the blind box, bubble Mart and other industry industry leader's main direction of attack for the blind box market, therefore, in the premise of more market gaps, how to develop other categories in addition to the blind box is the industry's representative enterprises should think about the problem.

 

Of course, the popularity of tide play culture, also can not be separated from its social attributes. When it is difficult to stay a teenager, there is always a teenager to come. From ancient times to the present, whether it's the Huashan discussion or to meet friends with literature, circle socialization has always been a popular form of friendship. Nowadays, circle socialization has ushered in new development changes under the empowerment of technological development.

 

On the one hand, the widespread use of social media has broken the boundaries of time and space for more niche circles, and the establishment of online communities has enabled hipster enthusiasts to make friends and share their love through the Internet. On the other hand, the development of e-commerce platforms, express logistics for the tide play market second-hand transactions to provide a convenient.

 

"Planting", "pulling", "evaluation", "science", in the jungle of tide play culture, from the novice white to In the jungle of tide play culture, from novice to martial arts masters, all can find their own entertainment space. In the face of the tide play market favored by youth groups, how to help its benign development, to avoid the phenomenon of climbing, blind obedience and other deviations, the main parties are actively exploring. The release of the blind box market business norms, the strengthening of the supervision of the second-hand market transactions, are providing a positive boost to the tide play culture. Expect that with the continued improvement of regulation, to play will be friends of the tide play social, can play more and more wonderful.