Toy Giants Target Seniors to Expand New Business Opportunities

The increasing pressure of population "aging" has made toy giants begin to seek new toy audiences besides children and young and middle-aged people. The silver-haired people are the next target.

Recently, Hasbro, an international toy giant, announced a partnership with Ageless Innovation to develop interactive companion toys and board games specifically for the "silver-haired".

It is understood that Ageless Innovation is mainly engaged in the Joy for All simulation electric toy brand. The brand team was independent from Hasbro in 2018 and established a new company, mainly targeting the "silver-haired people" to solve their problems of cognitive decline and loneliness . At present, the company's brand mainly has three product lines of simulated cats, dogs and birds.

This time, the two cooperated again. In addition to expanding the simulated electric toy line of Joy for All, it also included using Hasbro’s original board game product resources and making revisions according to the physical and mental characteristics of the "silver-haired people", such as making it clearer and easier to understand. instructions, more accessible game accessories, etc., before they are released to the market. "It's designed to make it easier for seniors to interact and enjoy games while helping them form meaningful connections with peers and family members of different ages," added Ageless Innovation co-founder and CEO Ted Fischer.