Silver-haired People: Another Potential Audience after Big Boys

As a deeply aging society in Japan, the trend of "advanced age and low birth rate" is particularly severe. Many toy manufacturers have shifted their attention from the children's market to the elderly market. For example, T, in its corporate strategy, proposes to cover all ages from the age of 0, and "silver-haired people" are no exception.

It can be said that the activity of the elderly toy market in Japan is leading the world. According to the characteristics of the elderly, the manufacturer has designed specifications, patterns, and packaging to facilitate their operation and use, and to meet their needs in cognitive training, emotional companionship, and social entertainment.