What is the most worthwhile channel for toy sales?

▌1. Only with users can there be development.

In today's business, whoever owns users has the right to speak, whoever manages users will be chosen by users, and whoever respects users will have more loyal users. In view of this, the target user group of mothers and babies is highly consistent with the target user group of toys, and the overlap rate can reach more than 60%. Among them, the maternal and infant channel is the first choice for buying toys between 0 and 3 years old, with 3 to 6 year olds accounting for about 50%. The maternal and infant channel is also increasing the consumption age group to 9 years old or even higher.

▌2. Only when you have a platform can you dance

Maternity and baby stores with a large membership base tend to be very large and have enough space to play; at the same time, the software and hardware environment in the store is much better than outdoors in the wind and sun; not to mention the number of service personnel in the store is enough to support a store. Promotion of categories; unlike other channels that only rely on manufacturers.

▌3. Only with marketing can there be communication.

Good wine is also afraid of deep alleys. The current maternal and infant channel has surpassed the KA channel in the past in terms of marketing activities. It brings a different experience to users both in terms of content and activity form; therefore, it is necessary to have a marketing awareness. Channel cooperation can create miraculous sparks; and Qiaqia toys can add icing on the cake in activities, improve activities qualitatively, and give users an in-depth experience.

The most worthy channel for toys is maternal and infant products, and the most worthy channel for maternal and infant products is toys; the two complement each other. After toys are heavily stocked in the maternal and infant channel, they will also accelerate the growth of the toy category, which will make you deeply gratified at least in the following aspects.

▌1. If you have reputation, you will have brand power.

It is an indisputable fact that the store entry rate is low, so the advantages of toys in local promotion are slightly pale; while the store entry rate of maternal and infant stores is higher than that of toy stores, and at the same time, by combining the two advantages, they are mutually beneficial to each other. With the increase in the number of users, communication becomes possible, and the users of the store are all within a few miles, so it is easier for everyone to form a high degree of communication in a small area; as long as there is communication, there will be awareness, and only with awareness can promotion significance. Products and brands are more valuable through word of mouth.

▌2. If you have users, you will be competitive.

As users gradually identify with the store's products or services, their favorable impression will increase. The higher the favorable impression, the more they like to shop at the store. This is a virtuous cycle. Among the many categories that can increase users' favorability, apart from bathing and swimming, only toys have the attributes to attract users. By attracting more users through in-depth operation of toys, the core competitiveness of the store will become more prominent, and the toys themselves will also form a certain competitiveness and irreplaceable.

Toys need to deeply cultivate the maternal and infant channel, and the maternal and infant channel also needs to deeply operate the toy category; this is a 1+1>2 process, and it is also the best way to embrace each other, serve users, and improve user experience. In this process, we need to pay attention to the fact that if we no longer have too many products, we will win by promoting them, and if we no longer have too many activities, we will only have the intention and volume. Mothers and babies need toys, and toys also need mothers and babies. This process requires the joint efforts of industry professionals to achieve more channel brands and product brands.