Where are The Challenges for Toy Companies?

One is that users are getting younger, which means that users' cognition is changing. The post-80s and post-90s, post-90s and post-95s, post-95s and post-00s, the growth environment of each generation is different, but the growth environment of each generation determines our business ideas.

The three elements of the retail industry are "people, goods, and the field". The changes in goods are simple, and the changes in the field are also easy to understand. But the changes in people, if you are not in that group, it is difficult to catch up with their ideas. The same is true for products. The heart is prone to deviation.

The second is several domestic trends. Now that the number of births in China is decreasing, we also feel that modern parents have different ideas about the growth of their children and the choice of teaching aids and baby products from the previous generations:
1. Nowadays, many parents attach great importance to the growth of their children and the role of playing with teaching aids in their growth.
2. Today's parents are willing to spend time researching, discussing and learning related knowledge. In the past, parents just bought toys for fun, but now many parents have more demands and considerations.
3. Changes in the external environment. For example, after the promulgation of the double reduction, many knowledge cannot be learned in the kindergarten stage, so parents will have a demand for playing and teaching, and hope to realize teaching through entertainment, teaching through play, and learning through play. Such an effect.
4. Offline maternity and baby stores also need to think about functional changes, that is, from the past thinking of selling goods to the thinking of serving users. Now users pay more attention to service experience, and a good service experience can enhance user stickiness and product reputation.