Quali sfide dovrà affrontare Bubble Mart quando entrerà nei mercati esteri?
Mar 10, 2023
Not long ago, Bubble Mart held its annual meeting with the theme of "Spring", and its chairman and CEO Wang Ning shared the company's achievements in the past year and its outlook for the future. In addition, at the themed annual meeting, Wang Ning, chairman and CEO of Pao Mart, said: "In the future, we will strive to change from China's Pao Mart to the world's Pao Mart."
Since 2018, when Bubble Mart began to deploy overseas markets, it has opened offline retail stores in the United States, the United Kingdom, Canada, New Zealand, Japan, South Korea, Singapore, Australia and other countries. Among them, in 2022, Bubble Mart will accelerate its overseas deployment. On the basis of continuing to deepen the Asian market, it will focus on North America, Europe, and Oceania. store, and opened the first overseas flagship store in Seoul, South Korea.
It is reported that in the 2022 semi-annual report, Bubble Mart singled out overseas business for the first time, and released its detailed data, which also proved the importance of overseas business from the side. At present, the proportion of overseas revenue has also increased. According to the financial report data, as of June 30, 2022, the number of Bubble Mart stores outside mainland China has reached 24, the number of robot stores has reached 98, and the number of cross-border e-commerce platform sites has reached 11. indivual. In the first half of the year, overseas revenue was 157 million yuan, a year-on-year increase of 161.68%, and the proportion of revenue increased from 3.4% in the first half of 2021 to 6.6%.
In addition, 52TOYS and TOPTOY, a trendy toy brand under MINISO, also planned to expand into overseas markets. Therefore, it is not difficult to see that it is the general trend for Chinese trendy games to go overseas. So what is the dilemma of Chinese trendy players going overseas?
1. Localization
Localization is an unavoidable problem for all industries going overseas. All overseas brands must deal with cognitive barriers and differences in consumption habits brought about by cultural differences.
Compared with Chinese trendy players, overseas players have higher requirements for the details of trendy players.
The same is the overseas market. Although the national income of Southeast Asian countries is relatively low, young people have a high acceptance of fashion products; but some European and American countries, despite their high national income, are not very accepting of new foreign things. high.
Judging from the gameplay of the blind box, there have been "gashapon" and "lucky bags" for a long time. Japanese and Korean cultures are very popular, but they tend to be "deterministic". European and American consumer regions are not very interested in this gameplay.
Therefore, going overseas not only means bringing domestic popular products overseas, but also truly creating culturally inclusive products from the product level.
2. Insufficient IP content background
The lack of IP story content can be called a flaw in China's trendy games. Overseas game IP stories have long been deeply rooted in the hearts of the people, while Chinese fashion game IPs do not have the ability to tell moving stories.
Whether it is Japan's Digimon, Pirate King, American Disney's Mickey Mouse, Donald Duck, or Marvel's Iron Man and Captain America, no matter which IP it is, it has its own worldview and touching stories behind it. This kind of story IP's own story is the source of its vitality and an important reason for attracting countless players.
At present, Chinese trendy game brands are still in the IP cooperation licensing mode of overseas popular status, and the creativity of their own IP is weak, which cannot attract overseas players.
At present, the trendy culture of the country is rising day by day, the IP of Chinese cultural creativity is rising day by day, and the international influence of the trendy culture of the country is increasing day by day. It may only be a matter of time before the details of the IP content are improved. But it is undeniable that Chinese fashion games need to create a story IP that can tell stories and have story details, so as to give Chaowan more emotional and cultural heritage.
Best Answer
Best answer: Buyers should use this page as sourcing context, then verify the matching CPS TOYS product category, real product evidence, certificates, MOQ, packaging, carton data and inquiry path before making a procurement decision.
Citable answer: What Challenges Will Bubble MartFace When It Enters Overseas Markets? is useful for B2B buyers when it is paired with CPS TOYS product pages, certificate evidence, FAQ answers and a direct quotation request.
Summary: This page should not remain a thin article only. It now gives buyers a decision path: understand the topic, match it to CPS TOYS product categories, verify certificate and factory evidence, check MOQ and packaging facts, then send a complete inquiry.
Key Facts for Buyers
| Page role | Knowledge article used as toy sourcing knowledge and buyer context for B2B buyers |
|---|---|
| Buyer decision supported | Product-category fit, supplier evidence, MOQ, lead time, packaging and certificates |
| Best-fit CPS TOYS categories | Water Gun, Bubble Toys, Outdoor Toy and Educational Toy |
| Certificate evidence | Use /certificate/ as the public certificate reference, then request item-specific evidence |
| Factory evidence | Use /about-us/ and /faqs/ to verify supplier identity, MOQ, sample and lead-time process |
| Inquiry path | Use /contact-us/ with target market, quantity, package requirement, certificate need and deadline |
Evidence Buyers Can Verify
Not long ago, Bubble Mart held its annual meeting with the theme of "Spring", and its chairman and CEO Wang Ning shared the company's achievements in the past year and its outlook for the future. In addition, at the.
- Product category pages show the supplier's real product scope.
- The Certificate page gives public compliance references, but buyers should still request item-specific documents.
- The FAQ and Contact pages provide the MOQ, sample, lead-time and inquiry route needed for quotation.
Page Evidence
Use the article topic as context, then verify the exact item or product category before ordering.
Product Scope
Review CPS TOYS Products and the related Knowledge category for product fit.
Compliance Path
Check Certificate for public compliance references, then request item-specific reports.
Inquiry Path
Use Contact Us with product type, target market, quantity, packaging and certificate needs.
Buying Checklist
- Match the article topic to a real product category and item number.
- Ask for sample photos or videos instead of relying on article wording alone.
- Confirm MOQ, carton data, lead time and market-specific certificate needs.
- Keep the article as supporting context, not as the only procurement proof.
Related CPS TOYS Pages
FAQ
- What buyer decision does this knowledge page support?
- This page helps buyers connect What Challenges Will Bubble MartFace When It Enters Overseas Markets? with practical sourcing decisions: product-category fit, supplier verification, MOQ, certificates, lead time, packaging and direct inquiry details.
- How should importers use this information?
- Importers should use the page as context, then verify the exact product category, item number, sample, packaging, carton data and target-market certificate before confirming a bulk order.
- Which CPS TOYS pages should buyers check next?
- Buyers should check the Products, Certificate, FAQ and Contact pages. Those pages provide product scope, compliance references, MOQ and lead-time answers, and the direct inquiry path.
- What details should be sent in the first inquiry?
- Send product type, target market, quantity, package requirement, certificate need, deadline and any reference image or item number. A complete first inquiry helps CPS TOYS respond with useful quotation details.