Brazil Becomes A Dark Horse Market For Toy Exports

As the largest and most populous country in the region, what is the toy consumption preference of the Brazilian people? In terms of toys, although the full-year data for 2022 has not yet been released, even under the epidemic in 2021, the annual growth rate will still reach a historical high of 14%, with revenue of about 8.7 billion reals (about 1.5 billion U.S. dollars). ). In the retail market, more than half of Brazil's toys are localized. The peak period of toy sales is mainly concentrated during Children's Day and Christmas, which can account for 65% of the annual business, but the average consumption price of a single toy has reached 17 US dollars, even close to the level of developed European and American countries.

Due to historical reasons, most of the local residents are mixed groups of Portuguese, Spanish, Italian and other southern European immigrants and local residents. Therefore, except for the local customs of Latin America, the customs are similar to those of southern Europe. In terms of toy consumption preferences, it can also be seen that it is deeply influenced by Europe and the United States (strictly speaking, it is deeply influenced by American giants)