Educational Toys Lead The Market Trend And Develop Strongly

Educational toys refer to products that can develop intelligence and increase wisdom during children's play. According to different forms, educational toys can be divided into rings, buckles, ropes, jigsaw puzzles, building blocks, and comprehensive ones. In the subdivision field, in addition to popular puzzles and building blocks, it also includes STEAM educational kits, children's programming, building blocks, Rubik's Cube, flying chess, etc., including intelligent teaching toys. In recent years, as the post-90s and post-00s have gradually become new-generation parents, children's enlightenment education has received increasing attention. The new-generation parents have put forward higher requirements for toys that are fun, educational, interactive, and personalized. Educational toys With the functions of developing intelligence, training sensory functions, exercising thinking ability, stimulating imagination and creativity, etc., it has gradually become the first choice for parents to carry out preschool education for children.

My Country's Educational Toys Export Market Situation

In 2021, the export value of China's toys (excluding games) will be 46.12 billion US dollars, an increase of 37.8% over the previous year. The first export destination of Chinese toys (excluding games) is the United States, with an export value of 13.48 billion US dollars, an increase of 57.3% over the previous year, accounting for 29.2% of China's toy (excluding games) exports, an increase of 3.7 over the previous year. percentage point.

From January to July 2022, the export value of educational toys increased by 18.4% year-on-year compared to 2021, with export markets concentrated in North America, Europe and Asia. The United States, Australia, South Korea, the United Kingdom and the Netherlands are the top five countries exporting educational toys, while the main domestic provinces exporting educational toys are Guangdong Province, Zhejiang Province and Shanghai.

My country is the world's largest toy manufacturing and exporting country. Currently, Guangdong Province is China's largest educational toy production and export base. In 2021, the number of related enterprises will exceed 600,000. At present, foreign brands still occupy a large market share in the domestic educational toy market, among which Lego is in the leading position in the domestic market, accounting for nearly 50% of the domestic market share.