How is The Business of Toy Manufacturers at The Largest Canton Fair in History?

The scene: strong flow of people
There are many customers in the Middle East, Russia and Southeast Asia

In the past three years, the Canton Fair has only held a short-term and small-scale offline exhibition in the autumn of 2021, and the rest of the time has been online. The inability to communicate face to face is very unfavorable for manufacturers to negotiate and cooperate with overseas buyers. Therefore, this year's Canton Fair resumed its offline exhibition in an all-round way, and once again set up a platform for domestic toy manufacturers to communicate with global buyers, which is highly anticipated by the industry.

Visiting the toy exhibition area of the Canton Fair, we found that the flow of people in the exhibition area is always very strong. Buyers from different countries and regions stop in front of the booths they are interested in, try out products, and inquire about cooperation matters. Many heads of game companies who have participated in multiple sessions of the Canton Fair said that the flow of people at this year's exhibition is very good, basically returning to the level of 2019, but slightly less than the flow of people in 2018.

The global political and economic situation is complicated, which also has some impact on the toy industry. Notable performance is the decrease in the number of buyers from European and American countries. The heads of several manufacturers mentioned that before the exhibition, they had invited customers from Europe and the United States, but due to visa reasons, many customers could not be there in the end, but they were already planning to participate in the autumn Canton Fair. Judging from the actual reception of customers on site, the number of European buyers is acceptable, while the number of American buyers is not much.

At the same time, the number of buyers in emerging markets is increasing. Shantou Huace Trading Co., Ltd. mentioned that the exhibition received more customers from Russia, the Middle East, and Southeast Asia. Exhibitors such as Xinghui and Bangbao also mentioned that there are especially many customers in Russia.

Another thing that satisfied the exhibitors was the high willingness of customers to place orders. Compared with the past, there are more buyers who have a strong willingness to place orders this year: "Many customers will directly inquire about the quantity and price when they come, and they have a strong intention to place an order. connect."