Industry Development Trend of Educational Toys Market

What is the market prospect and status quo of the educational toy industry? 

According to a study by the Royal Academy of Sciences, the average IQ of people who often play educational toys is about 11 points higher than those who do not play. The brain's open thinking ability is high; American medical experts also found that the incidence of Alzheimer's disease among people who started playing adult educational toys before the age of 50 is only 32% of the general population, while the incidence of people who have played educational toys since childhood is less than 1% of the general population incidence.

Educational Toys Market Segmentation

●Insights by Educational Toy Type

Academic toys accounted for the highest proportion among educational toys, accounting for 36.69%.

The growing awareness of children's education in APAC, Latin America and Arab countries has driven the demand for educational toys in countries such as South Korea, Brazil, India, South Africa, etc. The development of STEM toys that make learning complex concepts easy and fun is expected to drive the demand for academic toys across countries. During Covid-19, when most people are locked at home, some suppliers are struggling to find ways to improve their product lines and expand their offerings in the market.

●Educator Insights

Classroom games have a huge share of 21.39% in the educational toys market.

Classroom toys promote learning in a fun way and prevent kids from getting bored. These institutions are adding board games and toys to promote formal education. This is expected to drive the demand for classroom games in various schools ranging from kindergarten to secondary school in various countries.

●Insights by age group

The 3-8 age group is the leader in the educational toy market, accounting for 34.47% of the market.

Children at this age need to develop several social and emotional skills. Games such as kitchen utensils, doctor utensils, ice cream parlors, machine tools and more are still popular among children. These encourage physical activity and promote children's motivation. Hence, the demand for such toys is expected to support the market growth in the coming years.