Sales of Outdoor Toys and Baby Travel Products Have Increased Significantly!

As autumn is approaching, the sales of outdoor toys such as four-wheeled carts, scooters, scooters, and electric strollers, as well as travel supplies for infants and children, are bullish.

According to ECdataway data, in October 2022, the top three key categories with year-on-year growth in toy sales on the Tmall platform are: electric/remote control toys (64.2%), dolls (50.7%), and scooters (44.9%).

Among the key categories of baby products, the sales of safety seats had the highest year-on-year growth of 133%, and the four-wheeled stroller and electric stroller also increased by 56.5% and 5.8% respectively.

1. The sales of four-wheeled carts increased by 56.5% year-on-year, and the sales of light carts with a price of 300-600 yuan were the highest.

In October 2022, the average price of four-wheeled trolleys decreased by 8% year-on-year.

From the perspective of the proportion of sales in the price range, the sales of portable four-wheeled carts in the price range of 300-600 yuan accounted for the highest proportion, reaching 10.3%. The best-selling item in this price range is the gb goodbaby light and comfortable stroller, with an average transaction price of 600 yuan.

2. The sales of scooters increased by 54.5% year-on-year, and the price of 100-200 yuan accounted for the highest proportion

In October 2022, the average price of scooters increased by 8% year-on-year.

From the perspective of the proportion of sales in different price ranges, the sales of products with a price of 100-200 yuan accounted for the highest proportion, at 21.2%. The best-selling item in this price range is Le's Balance Bike, with an average transaction price of 145 yuan.

3. The sales of scooters increased by 44.9% year-on-year, and products with a price of 200-300 yuan are more popular

In October 2022, the average price of scooters increased by 6% year-on-year.

From the perspective of the proportion of sales by price range, products with a price of 200-300 yuan have the highest sales, accounting for 37.5%. The best-selling item in this price range is Disney's children's scooter, with an average transaction price of 201 yuan.

4. The sales of electric strollers increased by 5.8% year-on-year, and products in the price range of 400-600 yuan are more popular

In October 2022, the average price of electric strollers increased by 2.8% year-on-year.

According to the proportion of sales in different price ranges, the 400-600 yuan price range accounted for the highest proportion of sales, reaching 30.5%. The best-selling item in this price range is the Berryjia Mercedes-Benz Big G children's electric car, with an average transaction price of 562 yuan.