Multi-function And Electrification: Two Major Trends in Outdoor Play Toys

According to Chinese and foreign toy manufacturing reported in November: outdoor play is a hot topic in the toy industry this year. Now in the field of outdoor toys in overseas markets, two major trends are emerging: multi-function and electrification.

Consumers' demand for outdoor toys is very large. Among similar products, products that can be adjusted according to the needs of children's growth are very popular with consumers. Taking balance bicycles and tricycles as an example, it is best if they can adapt to the needs of children at different growth stages, so the development of products towards multi-functionality has become a trend. For example, Xiaotike has launched a 5-in-1 tricycle, which can almost meet the needs of children from 9 months to 3 years old.

In addition, the simple design of changing operation also makes multi-functional products more popular with consumers. From the 3-in-1 Mini Micro stroller launched by Micro Mobility, which requires screws and replacement parts, to the HighwayFreak stroller launched by Scoot & Ride, which combines the functions of a balance bicycle and a scooter, it can be realized with just one button. Easy function conversion.

In addition to the above reasons, why are multifunctional products so popular? Birth rates in major developed industrial countries are declining year by year. Most families have only 1-2 children. This means that large and durable products with a single function such as balance bikes and tricycles cannot be passed down to younger siblings as in the past. With 3-in-1, 4-in-1 and even 5-in-1 models, the lifespan is extended accordingly. From a parent's point of view, multifunctional products are obviously more cost-effective.

In addition to products such as baby carriages, outdoor sports and exercise products also have certain advantages in occupying the market if additional functions are added to the design.

The second trend of outdoor amusement is the electric element. According to Razor, a famous American stroller company, electric products give children a new driving experience and a wider range of activities. For example, the Scooter Power Core E90 launched by Razor can run for 80 minutes after being fully charged, and its endurance performance is very good among similar products. The electric hoverboard, also known as the self-balancing vehicle, has become popular in Europe and the United States once it is launched.