The Popularity Of TikTok Tags Is Nearly 500 Million, And Domestic Building Blocks Are Popular Overseas!

According to the survey report of the research company Research And Markets, the global building block toy market is estimated to be 7.3 billion US dollars in 2020, and is expected to reach 10.4 billion US dollars by 2027, with a compound annual growth rate of 5.1%. The market potential of building block toy products is huge.

As the "evergreen tree" of educational toys, building blocks are widely loved by consumers of all ages. With the rapid development of the global toy market, toy consumption is becoming more and more diversified, which makes people's cognition and demand for building block toys no longer limited to "Lego". Create different types of building block toys with brand characteristics.

Recently,  data has detected that the popularity of "puzzle building blocks" on TikTok has increased, and many tens of millions of playing blocks and their extended gameplay UGC have emerged, setting off a wave of "puzzle building blocks" craze.

With the increasing frequency of Chinese culture going overseas, the national style "puzzle building blocks" as a new carrier of oriental aesthetics has aroused the interest of more and more overseas consumers. In addition to classical architecture, many building block toys with traditional Chinese cultural elements, such as building blocks of Chinese opera characters, building blocks of dragon and lion dance, and building blocks of Chinese mythological characters, are also selling well overseas. A strong supply chain advantage also provides excellent opportunities for cross-border e-commerce sellers to go overseas.

Sellers can combine the strong interest of overseas netizens in "puzzle games" and the unique elements of Chinese style to create national fashion IP and attract more consumers to buy.