The Price Increase Strategy of American Line Shipping Company

July 1st of this year is the third time that the US line has raised the price. Several shipping companies and freight forwarders revealed that the actual increase of about US$300 or US$400 per 40-foot container from Asia to the US West and US East is not as good as expected. The current freight rate is only Back to US$1400-1500 in the West and US$2350-2450 in the East.

According to industry insiders, the shipping company has issued three consecutive notices of price increases. In addition to calling for price increases in early July, they also pre-raised prices in mid-July and early August.

According to industry analysis, the cargo load on the US line improved slightly in July, compared with May and June, but not compared with before the epidemic. With the sharp drop in freight rates and the withdrawal of small and medium-sized ships from the market, shipping companies took advantage of the trend to increase prices in July, which is considered The chance of success is slightly higher.