These Toys are Selling like Hotcakes

Although there are many new products in the toy market in September, but failed to form a real market explosion.

For the market, the channel merchants said they did not dare to be too optimistic. If the National Day terminal sales are in line with expectations, the wholesale market is expected to see a small peak of restocking.

The sales of Bruco's Otter Hero-Blockman blind box are particularly brisk. If there is enough stock, it can do $1 million in sales in a month.

Enlighten's Ultraman and Monsters series is popular with children for its beautiful packaging and simulated shapes. This product alone has generated monthly sales of nearly RMB 200,000.

Recently, from Guangzhou, Beijing, Zhengzhou and other places of the channel business coincidentally to the Chinese and foreign toy media centre reporter said, Bruco, the launch of the Ultraman theme blocks to become the recent section of the market hot products.

With the recurring epidemic, economic downturn and depressed consumption, the toy market was full of new products in September, but they failed to form a real market explosion. However, products with creative ideas can become market highlights. This groundbreaking product positioning is both playable and collectible, attracting Ultraman fans of all ages. It has been widely reviewed on social media platforms such as B-site and Jitterbug, as well as by many block-modelling experts and UP owners, leading to a wave of sales.

The weather in the north of China has turned significantly cooler in September, with outdoor toys such as strollers being the most affected. Some businesses have gradually taken their water gun products off the shelves, and bubble machines will also be completely off the shelves after the National Day holiday.

At the beginning of the new term, parents and children will mainly focus on learning, emphasising the educational toys that are fun and educational in nature, and the sales growth is obvious; all kinds of solar-powered assembly electronic toys, battery-powered experimental teaching aids, etc. are both highly hands-on and closely aligned with scientific and cultural knowledge, thus greatly attracting the interest of parents and children. Among the educational products that parents have always favoured, some of the hotter sellers were Magic Cube products from QiYi and Sage; as well as teaching point-and-shoot pens and smart storyteller toys that focus on the younger age groups saw an increase in sales.

In addition, the sales of animation toys have also remained relatively stable in the recent past, such as the Qia Bao Che Shen Transformation Watch, which can be tied to the wrist, has a time display and timekeeping functions, and can be transformed into a robot form, multiple watch toys can also be assembled and combined, the novel design and shape has attracted many customers to buy.

In addition, sales of the Eton Qaboo figure series, the Card Game Ultraman Black Gold Cards and the Frozen series remained stable.

In the conventional category, Weiteng Smart Robot Dogs, Senbao Liaoning Ship Building Blocks, Kashiwa Jiang Archaeology Series Toys, Humdi Softball Guns and TaoYiTaoYi 688-1 Alloy Climbing Car continued to sell. The Chinese style ancient building blocks, which restore the original appearance of the building, sold even better. Sales were better in the Zhegao national style architecture series, such as Tiananmen Square, the Yellow Crane Tower, the Potala Palace, the Great Wall and other products, can be collected can be made to do artwork, especially outstanding.

For the aftermarket, channel traders said they dare not be too optimistic, saying that there is a strong correlation with the recurrence of the epidemic. In addition the toy brand side of the promotion is also restricted, instead, some social platforms such as Jitterbug, Racer, etc., using their own advantages, in the product promotion and sales out of a new way, led to some of the product popularity. For this reason, many merchants will pay more attention to online trends when selecting products for the latter part of the market.

Although the recent market situation can be described as a series of twists and turns, but merchants through the reduction of inventory, appropriate stocking and other business strategies, began to gradually adapt to the new normal market environment. Based on last year's experience, if the National Day sales are in line with expectations, a mini-peak of restocking is expected to follow in the wholesale market.