Trends in The Toy Market in 2022

Recently, the American Toy Association announced five new trends in the toy market in 2022 through an online video, which can be used as a reference for dealers to choose products.

In 2022, there will be an upward trend to encourage children to create their own content and share their thoughts and toys through art creation, videos and pictures. More and more products will provide more space for the "new generation" to develop their imagination and autonomy. Customized gaming experience. Although this trend is mainly based on building blocks, painting, programming, and shooting content to create toys, it also encourages parents and children to have fun together, so that children and parents can participate in the creation together.

After two years of epidemic, people's pressure has greatly increased, and toys for the purpose of decompression are very popular, helping consumers to temporarily escape from the difficult reality and accumulate energy before starting. The Genius of Play research project led by the American Toy Association shows that 76% of parents agree with the role of toys to escape the world and reduce stress, so the popularity of stress-reducing toys will continue this year, and portable toys/games with thermal travel, as well as yuan Universe-related virtual digital world products - such as NFTs (non-fungible tokens), AR/VR, online video game related toys.

SENSORY TOYS

Driven by the viral spread of social video platforms such as TikTok, ASMR (Spontaneous Perceptual Neural Response, which refers to the subjective experience of physical and mental pleasure triggered by specific auditory or visual stimuli) has gained public attention. There are currently over 27 billion views of ASMR-tagged content. Although it is popular online, it is inseparable from a realistic foundation. In 2022, toys related to the senses will be upgraded in means, effects, and forms on the basis of last year, so as to improve children's emotional control skills.