Define the buyer, before the box.
Who is the collection for, and where will it be sold? A clear audience and channel help give the product, packaging and presentation a shared direction.
Choose an actual product reference.
Campaign images help express a mood. For sourcing, work from a confirmed item reference, current photography and product-specific information. Keep inspiration and the physical product connected through explicit discussion.
Be specific about customization.
Separate the things you would like to explore: logo, color, package format, printed artwork or product changes. Their feasibility may differ by model and planned quantity.
Make the next step tangible.
A useful first brief includes your destination, estimated quantity, reference images, packaging needs and target date. From there, agree on what information or sample should be reviewed next.
The useful details are often the small ones.
Keep your product reference, artwork version and requested changes together. When the conversation moves to samples, a shared written brief helps everyone review the same direction.
A shared reference makes the next decision easier.
- Name the exact product reference.
- Separate artwork and product changes.
- Record the destination requirements.
- Agree on the next sample review.
A little inspiration for your next conversation.
