Since launching its global business in 2018, Bubble Mart has always focused on the Southeast Asian market, and the layout of the Southeast Asian market in the past two years has been particularly obvious. In May of this year, Bubble Mart opened its first store in Malaysia in the center of the Golden Triangle in Kuala Lumpur. It is a major concentration of commercial and entertainment venues in the area, with a total of more than 700 merchants, mainly international luxury brands, attracting more than 30 million visitors every year. This move also means that after Singapore, Bubble Mart has opened up another major market in Southeast Asia.
At the 23rd Annual General Meeting of Shareholders of Bubble Mart, there was also information revealed that the expansion order of Bubble Mart's overseas market will focus on developing Asia, Southeast Asia, and then the United States, Europe, and Australia. Overseas decoration operation costs will be higher than those in China, and the gross profit will be slightly lower, but the company is also gradually improving and reducing costs. Foreign business accounted for 50% is the goal of recent efforts.
In terms of attacking the Southeast Asian market, as early as 2021, Bubble Mart took Singapore as the first battle to test the water. Compared with Thailand's population of nearly 80 million, Singapore's population of 6 million is not very eye-catching, but Singapore has outstanding geographical advantages. It is an international trade center with a developed economy and open policies. Most importantly, it has a strong ability to radiate neighboring countries. In other words, if the Singapore market is opened up, it will be easier to capture other countries in Southeast Asia.
At present, Bubble Mart has launched 8 offline stores in Singapore, 5 of which are pop-up stores. At the same time, it has laid dozens of robot stores all over Singapore and established official e-commerce channels.
When it comes to exploring overseas, many people are curious about why everyone pays attention to the Southeast Asian market?
First of all, from the perspective of demographic dividend, the Southeast Asian market has a huge user base of mothers and babies and a considerable number of newborns. According to the per capita births of Southeast Asian women surveyed by Statista in 2020, Filipino women have 2.49 births per capita, Indonesia 2.27, Vietnam 2.05, and Malay 1.97. This also means that each couple will have at least two children on average, and the huge newborn will bring a huge demand for early education toys, which also lays the foundation for the growth of the toy market for children under the age of 9.
At the same time, trendy play is popular among Generation Z consumers, and the audience fans are highly similar to those in China, which is one of the advantages of Pop Mart in developing overseas markets. Justin Wendeyi (Justin), President of Bubble Mart International, once said: Southeast Asian countries have a high degree of cultural integration, and the Chinese community is also very large, and they have a high degree of acceptance of trendy games and IP. In terms of localization and integration, the North American market is relatively difficult. In terms of the acceptance of blind boxes, North American consumers like open boxes and are not familiar with the gameplay of blind boxes.
In other words, for products like Chaowan, if the culture is similar, consumers are more likely to accept it, and it is easier for brands to build trust with users.
Best Answer
Buyer question this page answers: How should buyers use Why is it More Optimistic About The Southeast Asian Market? for sourcing decisions?Best answer: Buyers should use this page as sourcing context, then verify the matching CPS TOYS product category, real product evidence, certificates, MOQ, packaging, carton data and inquiry path before making a procurement decision.
Citable answer: Why is it More Optimistic About The Southeast Asian Market? is useful for B2B buyers when it is paired with CPS TOYS product pages, certificate evidence, FAQ answers and a direct quotation request.
Summary: This page should not remain a thin article only. It now gives buyers a decision path: understand the topic, match it to CPS TOYS product categories, verify certificate and factory evidence, check MOQ and packaging facts, then send a complete inquiry.
Key Facts for Buyers
| Page role | Knowledge article used as toy sourcing knowledge and buyer context for B2B buyers |
|---|---|
| Buyer decision supported | Product-category fit, supplier evidence, MOQ, lead time, packaging and certificates |
| Best-fit CPS TOYS categories | Water Gun, Bubble Toys, Outdoor Toy and Educational Toy |
| Certificate evidence | Use /certificate/ as the public certificate reference, then request item-specific evidence |
| Factory evidence | Use /about-us/ and /faqs/ to verify supplier identity, MOQ, sample and lead-time process |
| Inquiry path | Use /contact-us/ with target market, quantity, package requirement, certificate need and deadline |
Evidence Buyers Can Verify
Since launching its global business in 2018, Bubble Mart has always focused on the Southeast Asian market, and the layout of the Southeast Asian market in the past two years has been particularly obvious. In May of.
- Product category pages show the supplier's real product scope.
- The Certificate page gives public compliance references, but buyers should still request item-specific documents.
- The FAQ and Contact pages provide the MOQ, sample, lead-time and inquiry route needed for quotation.
Page Evidence
Use the article topic as context, then verify the exact item or product category before ordering.
Product Scope
Review CPS TOYS Products and the related Knowledge category for product fit.
Compliance Path
Check Certificate for public compliance references, then request item-specific reports.
Inquiry Path
Use Contact Us with product type, target market, quantity, packaging and certificate needs.
Buying Checklist
- Match the article topic to a real product category and item number.
- Ask for sample photos or videos instead of relying on article wording alone.
- Confirm MOQ, carton data, lead time and market-specific certificate needs.
- Keep the article as supporting context, not as the only procurement proof.
Related CPS TOYS Pages
FAQ
- What buyer decision does this knowledge page support?
- This page helps buyers connect Why is it More Optimistic About The Southeast Asian Market? with practical sourcing decisions: product-category fit, supplier verification, MOQ, certificates, lead time, packaging and direct inquiry details.
- How should importers use this information?
- Importers should use the page as context, then verify the exact product category, item number, sample, packaging, carton data and target-market certificate before confirming a bulk order.
- Which CPS TOYS pages should buyers check next?
- Buyers should check the Products, Certificate, FAQ and Contact pages. Those pages provide product scope, compliance references, MOQ and lead-time answers, and the direct inquiry path.
- What details should be sent in the first inquiry?
- Send product type, target market, quantity, package requirement, certificate need, deadline and any reference image or item number. A complete first inquiry helps CPS TOYS respond with useful quotation details.
2026 Buyer Update: Wholesale Toys
This article is kept as background information, and this update adds a current buyer perspective. For a wholesale toy order, buyers should connect the topic with the exact product, target age range, destination market, packaging format and expected order volume instead of relying on general claims.
What wholesale buyers should verify now
- Product fit: Match product fit, supplier verification, MOQ, packaging and bulk sourcing to the sales channel, customer age range and intended use.
- Compliance: Request documents and test reports for the exact SKU, materials, functions, age grade and destination market; a catalog-wide certificate is not sufficient.
- MOQ and samples: Confirm sample availability, minimum order quantity, production lead time, mixed-SKU options and approval before bulk production.
- Packaging and delivery: Confirm retail packaging, warning language, carton quantity, carton dimensions, shipping terms and private-label artwork.
For current sourcing, compare the CPS TOYS wholesale product catalog, review quality-control procedures and send an RFQ for product, MOQ, packaging and compliance details. Requirements and market rules can change, so verify current official requirements before ordering.
2026 update: The original article and historical publication date are retained. This buyer note adds current sourcing context without replacing the original information.
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